Over 153 Years of Service to the Furniture Industry
 Furniture World Logo

Birch Kids Natural Mattress Selected as a Good Housekeeping 2023 Best Parenting Awards Winner

Furniture World News Desk on 9/22/2023

Birch, Helix Sleep’s all-natural and sustainable sleep brand, announced that the Birch Kids Natural Mattress was named as a winner in Good Housekeeping’s 2023 Best Parenting Awards. The full list of awards can be found on https://www.goodhousekeeping.com/childrens-products/a44713514/parenting-awards-2023/.

“We are thrilled to have Birch Kids recognized in Good Housekeeping’s 2023 Parenting Awards,” said Adam Tishman, co-president of DTC for 3Z Brands. “Birch Kids was created with the mission to build an eco-friendly and non-toxic sleep solution for kids whose needs and preferences change as they grow. We are proud that our efforts have resonated with experts and parents alike, making Birch Kids a trusted choice for families who seek healthy and natural sleep solutions.”

Good Housekeeping’s parent testers gave Birch Kids high ratings across the board, with one describing it as “firm, but not hard” to support her growing child. Another parent described the mattress as “easy to set up” adding that “the kids loved how comfortable it felt to sleep on.”

Designed to support children from age 3 through 12, the Birch Kids Natural Mattress combines high-quality, hypoallergenic materials in a two-sided hybrid design. This organic, sustainable sleep solution is Global Organic Textile Standard (GOTS) and GREENGUARD Gold certified, and built with Fair Trade certified organic cotton and eco-INSTITUT certified natural latex. These organizations serve as the highest standard of safety certifications and validate that the mattress has been independently verified to be organic, tested for harmful chemicals or volatile organic compounds (VOCs), and built with ethically sourced materials.

The Good Housekeeping Institute experts – including chemists, engineers, fiber scientists, registered dietitians and more – spent six months evaluating hundreds of items using lab equipment and reviewing feedback from more than 100 parent testers. They also analyzed data related to ease of use, comfort, and real world performance. To choose the best products and services for babies, kids and caregivers, the Good Housekeeping panel of judges considered attributes like innovation, safety, quality, convenience, and value.

The Birch Kids Natural Mattress is available exclusively at BirchLiving.com and retails at

$1,199 for a Twin and $1,399 for a Full. All Helix mattresses come with a 100-night sleep trial and a 25-year warranty. For more information on Birch and the Birch line of natural and organic sleep products, please visit www.birchliving.com. For more information on Helix Sleep, please visit www.helixsleep.com.



About Helix Sleep
Helix is an innovative direct-to-consumer brand platform, operating a portfolio of sleep and home goods brands. The company’s flagship brand, Helix Sleep, launched in 2015 with the goal of bringing customization to the category through individually personalized mattresses for you, based on how you sleep. Each mattress is designed to your body type, sleeping position, and feel preference using our proprietary sleep technology. Birch by Helix launched in 2019 as the company’s all-natural and sustainable sleep brand, with organic certified products. The company launched Allform by Helix in 2020, representing the first step outside of the bedroom into the living room. Allform brings customization and modularity to the sofa category.

All of Helix’s brands celebrate the power of personal preferences and individuality while focusing on outstanding product quality, having won countless independently reviewed awards. Headquartered in New York City, Helix offers free shipping directly to your doorstep, 100-night trial, and value-based pricing on all its products. Additional information on Helix and the company’s products can be found by visiting us at www.helixsleep.com.