kathy ireland Office® by Bush Furniture Wins Consumer Digest Magazine “Best Buy” Award

Furniture World News Desk on 7/9/2013

  

Pictured above, the Secretary Desk and Volcano Dusk Collection’s Home Office L-Desk with Hutch and Lateral File

Bush Furniture, a leading global manufacturer of smart furniture solutions for the home and office, has announced that two configurations in its kathy ireland Office by Bush Furniture lines have been awarded a “Best Buy” certificate by Consumers Digest for 2013.

Consumers Digest is a consumer advocacy publication that has been in print for 50 years and reviews thousands of products annually. Fewer than three percent of the competing models in any given category are awarded their prestigious “Best Buy” rating.

The Secretary Desk from the Grand Expressions Collection won the Midrange Selection award in the Closed Units furniture category, while the Volcano Dusk Collection’s Home Office L-Desk with Hutch and Lateral File won the Midrange Selection under the Workstations Category. The “Best Buy” award reflects the distinction of “products that satisfy the growing needs of enlightened consumers,” according to the accompanying letter from Consumers Digest publisher Randy Weber.

"It is exciting and powerful to share this great honor with the team at Bush Furniture. kathy ireland Office is a strategic and critical cornerstone in our mission of serving people in business. Consumers Digest has recognized our commitment and we are gratefully celebrating this accomplishment. We thank the retailers and our business customers for their support. We appreciate this acknowledgement from Consumers Digest in a wonderful way," said Kathy Ireland Chair, CEO and Chief Designer, kathy ireland Worldwide.

Volcano Dusk and Grand Expressions – along with New York Skyline – make up the three collections available from Bush for the kathy ireland Office line. Each of the three collections includes coordinated home furnishings, office furnishings and storage accessories, creating a complete work and play environment for people in business and their families.

A large representation of all three collections as well as new retailer support materials will be on display in the Bush Showroom, Building A #610, at Las Vegas World Market from July 29 - August 2, 2013.
“Our team has created a comprehensive tool-kit to help our retail partners convey the many benefits of the line to customers. We believe busy professionals and their families will find great value in the stylish, high-quality pieces designed by Kathy herself, one of the most trusted design experts in the field,” said Jim Garde, CEO of Bush Industries, Inc.

Individual items in the kathy ireland Office by Bush Furniture line range in price from $149 to $659, and each collection has its own distinctive styling:

• Grand Expressions- Consists of single office and entertainment items that can be coordinated to form a complete office setup or integrated office and entertainment environment. The furniture’s Warm Molasses wood veneer finish, antique pewter hardware and classic structure symbolize the beautiful history and diversity of America.
  
  
• New York Skyline- Features a series of coordinated desks and entertainment stands in the Modern Mocha and Plumeria White finishes with silver-jeweled hardware, sleek lines, rounded edges and multifunctional features, celebrating the powerful architecture of Manhattan.
  
  
• Volcano Dusk- Comprised of modular office furniture inspired by the warmth and regal beauty of Hawaii. Work areas can be complemented with storage and entertainment solutions, such as coordinated bookcases, occasional tables and bins, to support a variety of needs. Items feature turned leg construction, as well as profiled tops, and are offered in either Driftwood Dream or Kona Coast finishes.

Unique to the furniture industry, Bush has a Direct Ship Program which allows retailers to ship items from the kathy ireland Office by Bush Furniture line from the factory directly to customers nationwide in 3-5 business days, while maintaining no physical inventory except the floor display galleries. The program permits retailers to offer an assortment of products without the challenges of inventory commitment, order flow management, obsolescence, delivery or warranty service.

“Our Direct Ship Program offers tremendous advantages to both retailers and their customers,” added Garde. “In today’s challenging retail environment, this program is a perfect solution, allowing our partners to create a visually appealing presentation with minimal investment. Not to mention, customers can see and touch the products in the stores, customize their orders and receive delivery in short time at no additional cost.”

Throughout the kathy ireland Office by Bush Furniture line, Bush has designed and implemented pioneering Quick-to-Assemble™ (QTA) technology, which features pre-installed hardware, meaning fewer parts, less steps and an easier, more satisfying assembly experience. Additionally, as part of the Direct Ship Program, customers can choose to have their furniture assembled and installed by a professional in their room of choice.

Safety also is one of the key components to the kathy ireland Office by Bush Furniture line. All products have been tested to meet ANSI-SOHO and Bush’s highest standards, and provide family-friendly features, such as rounded edges and soft close hinges.

About kathy ireland Worldwide® (kiWW®): Founded in 1993, the kathy ireland Worldwide brand, celebrates a lifestyle. The missions of “...finding solutions for families, especially busy moms™”, “...finding solutions for people in love™”, and “...finding solutions for business people™” translates to all kiWW collections, including fashion, fine jewelry, intimate apparel, accessories, weddings, home, office and more.

kiWW’s unique capability to design and translate fashion trends for all markets and price points allows it to develop product for a wide variety of customer tastes.
Listed as the 28th most powerful brand globally by License Global Magazine, with annual merchandise sales of $2 billion, according to Forbes Magazine, the success of kathy ireland Worldwide is the result of teamwork and dedication. According to Fairchild Publication, Kathy Ireland is one of the 50 most influential people in fashion.

Kathy and kiWW support many non-profits including; YWCA, Dream Foundation, Providence Educational Foundation, 911 for Kids/AEFK, Elizabeth Taylor AIDS Foundation and the St. Jude Children's Research Hospital.

As a powerful advocate for Israel, Kathy has spoken out for the American Israel Public Affairs Committee (AIPAC) conference, with global leaders, including Prime Minister Benjamin Netanyahu, President Shimon Peres and President Barack Obama. Kathy is a member of WIZO, and is honored by the ADL and the JNF.

About Bush Industries, Inc.: Bush Industries, Inc. is a leading manufacturer of case goods and ready-to-assemble furniture designed for office and home applications. The company operates two North American divisions – BBF and Bush Furniture – along with its Rohr division in Germany and China operations. With a 50-year legacy built on quality, safety, reliability and durability, Bush Industries is the trusted leader in designing furnishing solutions that meet today’s office and home needs. With headquarters in Jamestown, NY, the company has manufacturing and distribution facilities in western New York, Pennsylvania, Nevada, China and Germany.