Helix Sleep Launches Retail Partnership with Mancini’s Sleepworld

Furniture World News Desk on 10/5/2023

Helix Sleep, the direct-to-consumer sleep brand, announced a partnership with sleep retailer Mancini’s Sleepworld. This partnership marks Helix’s largest retail expansion to date.

“We are thrilled to join forces with Mancini’s Sleepworld, a trusted local retailer and mainstay in the mattress retail space,” said Jerry Lin, EVP of Strategy & Operations for 3Z Brands. “Despite our deep roots in ecommerce, we are aware that a large portion of customers want to try Helix products in person. We couldn’t be more excited to offer this opportunity to our Northern California customers across Mancini’s Sleepworld 47 iconic locations.”

Beginning early-October, all 47 of Mancini’s Sleepworld Bay Area locations will carry Helix’s award-winning Midnight Core and Twilight Luxe models, both available with the ultra-popular GlacioTex™ cooling cover. Select Mancini’s locations will carry two additional beds, Helix Midnight Luxe and Helix Twilight Elite, rounding out the selection of Helix’s best-selling medium and firm models.

“Mancini's Sleepworld is thrilled to announce our partnership with Helix,” said Brett Snyder, Chief Revenue Officer for Mancini’s Sleepworld. “Together, we're committed to help our guests sleep better so they can live better by offering Helix's cutting-edge mattresses to consumers throughout California. This partnership is a testament to our dedication to help Californians find their perfect mattress match!”

ABOUT HELIX SLEEP
 Helix is an innovative direct-to-consumer sleep brand launched in 2015 with the goal of bringing customization to the category through individually personalized mattresses for you, based on how you sleep. Each mattress is designed to your body type, sleeping position, and feel preference using our proprietary sleep technology. The brand celebrates the power of personal preferences and individuality while focusing on outstanding product quality, having won countless independently reviewed awards. Headquartered in New York City, Helix offers free shipping directly to your doorstep, 100-night trial, and value-based pricing on all its products.

Initially launched as an online DTC brand, Helix has been focusing on expanding their retail footprint across the country. The brand is currently available in over 120 retail locations, including CB2, SleePare, and Brooklyn Bedding’s brick and mortar stores.

For more information on Helix Sleep and their retail partners, please visit https://go.helixsleep.com/helix-showroom-partners.

Additional information on Helix and the company’s products can be found by visiting us at www.helixsleep.com.