Pride Family Brands Announces The Expansion of Multi-Platform Retailer Marketing Materials

Furniture World News Desk on 9/3/2013

Pride Family Brands, manufacturer of cast aluminum outdoor furniture, announced the expansion of its retailer marketing materials to encompass multiple platforms including print, electronic, online and traditional. Set to debut for 2014 are a 250-page product catalog with product preview videos embedded through on-page coding, a coordinating fabric swatch book, product and promotional videos and updated cast aluminum table top and cast button merchandisers.

Previewed at the July Casual Furniture Pre-Market, the new marketing materials received positive responses from retailers. “The catalog looked great, great pics. Overall, great products,” said Debbie Stegman, Elegant Outdoors, Naples, Fla. “I also liked Pride’s new hand held metal button samples that come in handy to present to customers for custom special orders. Overall everything was well done,” said B.J. Mehrinfar, president, Patio1, Houston, Texas.

The Pride Family Brands 2014 catalog was introduced with not only updated professional photography of the new collections; but also QR code embeds to activate select product videos to aid retailers in educating staff as well as consumers on product features. Enhanced merchandising tools include a retailer-friendly design for the cast aluminum table tops display that easily accommodates additions and deletions as well as an easy to use merchandiser incorporating Pride Family Brands’ cast aluminum buttons in a wand-like design.

“As with our product lines, a considerable amount of time and expense also is put into the creation and execution of marketing aids for our retail partners each year,” said Steve Lowsky, president, Pride Family Brands, Ft. Lauderdale, Fla. “This is especially true for 2014. Through our new association with Angstrom Graphics, our marketing team has been able to produce high quality product photography and printed materials. This level of professionalism and creativity also has extended to other marketing tools and ultimately to the benefit of our dealers.”

Pride Family Brands will debut the new sales and marketing tools and materials during the International Casual Furniture and Accessories Market, September 17-20, 2013. For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.

About Pride Family Brands: For over 30 years, Pride Family Brands has distinguished itself in the manufacturing of award-winning luxury casual furniture. Innovation, state of the art manufacturing, and superior quality products are the trademark of Pride Family Brands and the reason Pride has been recognized with multiple Design Excellence awards from the International Casual Furnishings Association (ICFA) as well as the Manufacturer of the Year for Luxury Cast Aluminum for three consecutive years 2011, 2012 and 2013.