Simpli Home Expands Product Range with New Sofa Collection

Furniture World News Desk on 10/19/2023

Simpli Home, a direct-to-consumer (D2C) furniture brand, has announced its continued expansion into various household spaces, marking its recent foray into the brick-and-mortar retail channel. The brand, known for its commitment to eco-friendly materials and durability, now introduces a line of 12 affordably priced sofa designs that align with its modern aesthetic.

These new sofa designs, available in classic styles and multiple sizes, offer versatility and sustainability. Constructed by hand using solid wood, corner-blocked frames, high-density foam, feather cushions for comfort, high-resilience webbing for support, and high-gauge sinuous springs to prevent sagging, Simpli Home sofas emphasize quality craftsmanship.

Affordability remains a cornerstone of Simpli Home's upholstered offerings. The Livingston collection, featuring mid-century modern designs, starts at $849 for an oversized, 76-inch loveseat in a woven-blend fabric. A 90-inch sofa is available for $969, while a genuine leather option is offered at $1,799. The Morrison, boasting a sleek, modern silhouette with a single bench cushion and two loose bolster pillows, comes in at $1,099 for an 89-inch sofa or $1,599 as a sectional with a full-length chaise lounge.

To assist customers in selecting the right colors and fabrics to complement their home décor, the brand offers free fabric swatches. Shipping is provided at no cost, with products arriving within one week of ordering. All products are backed by a one-year warranty and an easy return policy.

The sofa collection was launched through the D2C channel in August and was diligently promoted to establish the brand and garner consumer reviews. These efforts are expected to drive sales as Simpli Home expands into the omnichannel sphere.

Darcy McGilvery, Chief Marketing Officer of Simpli Home, stated, "We exceeded our early expectations with this offering. We think that the combined style, price, and delivery are what consumers want today. We look forward to bringing these new sofa designs into the brick-and-mortar retail channel where our dealers can benefit from the early steps we took to promote the launch of the category."

The successful debut has prompted Simpli Home to plan the addition of eight new sofas in four new styles to the collection in January. Among these additions are a plush five-piece modular sofa, a deep-seated seven-piece sectional, and a sleek, off-the-floor sectional with a mid-century modern vibe.

About Simpli Home
Simpli Home is a leading direct-to-consumer furniture brand that offers affordable, high-quality furniture for various living spaces. With a strong commitment to craftsmanship, sustainability, and affordability, Simpli Home continues to expand its product range, including a new collection of sofas that combine style, quality, and value for customers.

Simpli Home remains steadfast in its mission to make high-quality furniture accessible to all, specializing in affordable, quality furniture made from solid wood, high-grade fabrics, and hand craftsmanship. The company has been recognized as "A Great Place to Work®" by the Great Place to Work Institute® Canada and named one of Canada's Top Growing Companies by The Globe and Mail for four consecutive years. Simpli Home is committed to responsible sourcing. For more information, visit www.simpli-home.com.