Wondersign Releases WooCommerce Catalog Automation

Furniture World News Desk on 11/1/2023

Furniture retailers with Wordpress websites now have a way to automate catalog management. Wondersign - a catalog data syndication company for the all-in-home industry - has released their “WooCommerce” connector. The API-based Connector automates master catalog and pricing. Wondersign’s Commerce Automation Platform gives retailers the ability to automate and only publish items that are in stock. And for suppliers with brand catalogs that enforce MAP pricing, the Connector protects MAP on WooCommerce. This is the third eCommerce Connector by Wondersign joining Shopify and BigCommerce.

Maintaining up-to-date catalogs, prices, and inventory can be a tedious task for many retailers, consuming valuable hours each week. Despite these efforts, the risk of outdated websites and incorrect information remains a persistent challenge. Inconsistencies in pricing, in particular, can lead to customer dissatisfaction, impacting both online and in-store conversion rates. Wondersign’s API-based “Connectors” streamline and automate this process. By seamlessly integrating a master catalog, pricing, and real-time inventory updates across connected websites, retailers can redirect their focus towards other critical aspects of their business, minimizing the need for manual spreadsheet management.

WooCommerce Connector Gives Retailers Access To An Open-Source E-Commerce Solution WordPress is the world’s most popular Content Management System and powers about 43% of all global websites. WooCommerce is the eCommerce plugin for WordPress. Unlike Shopify and BigCommerce which are subscription based services, WordPress and WooCommerce are free, open-source tools. The platform requires more in-depth knowledge and technical expertise - as opposed to Shopify, for example, which requires no technical background. “With all three platforms being supported, retailers can now choose the platform that best fits their needs - or select a website agency that specializes in the platform of their choice to design the user interface.” said Kaspar Fopp, Wondersign’s Chief Revenue Officer.

Inventory Management and POS Integrations Are Core Features

Retailers want to be able to showcase what’s in stock. Wondersign’s Commerce Automation platform helps in various ways. Local inventory integrations with POS systems like Furniture Wizard, PROFITsystems, STORIS, and others help consolidate inventory in one place. Together with real-time inventory data from Wondersign’s 85+ managed brands, both retailers and consumers have insight into available stock and anticipated lead times. Depending on the eCommerce platform, the Connectors can either feed inventory numbers or stock status to the connected website.

About Wondersign
Wondersign’s Commerce Automation Platform provides product catalog data syndication services for retailers and brands. Wondersign helps retailers convert more shoppers into customers - all while lowering operating costs and reducing time to market. A powerful integration ecosystem enables Wondersign merchants to enhance and augment their existing tools. Wondersign’s mission is to improve the commerce experience for consumers, retailers, wholesalers, and manufacturers - both online and in-store. For more information visit wondersign.com.