Hooker Furniture’s Susan G. Komen® Licensed Collection Arrives in Pink Containers
Furniture World News Desk on
11/3/2023
Hooker Furniture, a division of Hooker Furnishings, recently received new inventory of its Susan G. Komen® licensed collection via magenta shipping containers operated by Ocean Network Express (ONE). The eye-catching containers feature a pink ribbon – the international symbol for breast cancer awareness.
Shipped as part of its “ONE Pink Ribbon” campaign, ONE will make a donation of $3,500 to the Breast Cancer Research Foundation (BCRF) in the name of Hooker Furnishings as a result of several recent shipments.
Launched in 2021, ONE designed the campaign to raise awareness of breast cancer globally, by transforming hundreds of its iconic magenta shipping containers to feature the pink ribbon. Products shipped on the designated containers will support a range of breast cancer charities around the world through a donation based on the annual mileage generated from the customized pink ribbon containers.
“We were thrilled to have the opportunity to ship our Susan G. Komen® collection on the ONE pink ribbon containers,” said Mike Harris, President of Hooker Case Goods and Upholstery. “Carrying a ‘not to miss’ breast cancer awareness message across cities and oceans, these shipments further support our mission to create awareness and generate as much revenue as possible in support of the global fight against breast cancer.
“We are proud to support ONE in their efforts and hope to secure future shipments of our products through this important campaign,” he added. “Together, by supporting both organizations, we can make a difference.”
Earlier this month, Hooker Furniture extended its partnership with Susan G. Komen® for an additional year. The product collaboration features accent furniture characterized by signature pink hues, soft curves, and feminine silhouettes.
The Susan G. Komen® licensed collection was originally launched by Hooker Furniture in the fall of 2022 with an initial donation of $10,000. Going forward, five percent of the wholesale sales price from each piece sold within the collection will be donated to Susan G. Komen®.
About Ocean Network Express & Pink Ribbon Campaign
Ocean Network Express (ONE) was launched on April 1, 2018, with its global headquarters based in Singapore and its North America Headquarters based in Richmond, Virginia. As of H1 of 2021, ONE is the sixth largest container shipping company in the world, operating more than 220 ships at a total capacity of around 1.6 Million TEUs. ONE has its global business spanning across more than 120 countries. In FY2020, ONE completed nearly 12 Million TEUs in lifting. Meanwhile, ONE has been actively furthering its endeavors in environmental sustainability and digitalization in its business to fulfil ONE’s social responsibilities and deliver maximum satisfaction to its customers. Magenta is its signature corporate color, used on its ships and containers deployed all over the world. For more information, please visit https://us.one-line.com/.
ONE harnesses the power of its brand, customers, communities, and employees to support the brightest minds in science. The brand supports BCRF year-round with a $10,000 minimum donation via calculated mileage of their pink ribbon shipping containers as well as collecting customer donations from those who choose to book a pink ribbon container. ONE brings BCRF’s impact to life by spreading the message of our mission, supporting the breast cancer community, and committing critical funds that help save lives and improve outcomes.
About Susan G. Komen®
Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/contact-us/follow-us/.
About Hooker Furnishings
Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the nation's largest publicly traded furniture sources and encompasses 12 operating businesses. These brands include: Hooker Furniture, Bradington-Young, HF Custom, Shenandoah Furniture, H Contract, M, BOBO Intriguing Objects, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality, and Sunset West. Hooker Furnishings Corporation's corporate offices and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company has showrooms in High Point, North Carolina, Atlanta, Georgia, Las Vegas, Nevada, and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company's stock is listed on the Nasdaq Global Select Market under the symbol HOFT.