Magniflex Launches Regale Hospitality Collection in U.S. Market

Furniture World News Desk on 11/8/2023

Italian bedding manufacturer Magniflex, known for its luxury presence in European hospitality, is now entering the U.S. hospitality market with its Regale Hospitality Collection. This four-model collection is tailored to provide hotels with mattresses that align with their brand image while ensuring guest comfort.

The Regale Collection includes the Regale Superiore Deluxe, featuring supportive foam layers and a viscose cover; the Regale Magnicool, designed for air circulation; the Regale Naturale, made with certified organic cotton covers; and the Regale Virtuoso, which combines cashmere, wool, silk, and linen for comfort in any climate.

Magniflex has established a strong presence in Europe, with its products in prestigious hotels like the Hotel Savoy in Florence and Casa Cipriani in Milan. The collection's U.S. introduction begins with Casa Cipriani in New York.

Billy Curtright, Magniflex National Sales Manager, highlighted the brand's commitment: “With a presence in over 500 five-star hotels and beach clubs worldwide, our commitment to hospitality excellence has been unwavering for many years. As we have seen great success in the residential sector of our American business and are beginning to look ahead, we recognize the paramount importance of the United States, where the emphasis on comfort in the hospitality industry is particularly pronounced.”

This expansion coincides with a growing demand for comfortable travel experiences. Magniflex's mattresses, shipped vacuum-packed, simplify transportation and installation in hotel rooms, and can be customized to various sizes and shapes.

About Magniflex
Magniflex was founded 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort, and innovation, Magniflex was the first mattress company in the world to gain certifications from OEKO-TEX®. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit www.magniflex.com.