Surya Acquires Mitchell Gold + Bob Williams Brand

Furniture World News Desk on 11/16/2023

Surya has completed the acquisition of Mitchell Gold + Bob Williams, a heritage home brand known for its focus on stylish, comfortable, and eco-friendly furniture. Surya will reintroduce the brand exclusively to the trade, targeting interior designers and design-driven retailers, while maintaining the brand's legacy of quality and design.

Satya Tiwari, President of Surya, expressed his vision for the brand, "We are dedicated to restoring MG+BW to its former glory and beyond. Our acquisition reiterates our ongoing commitment to serve the design community as a complete resource for home furnishings."

Revitalizing Local Manufacturing and Assembly Operations

Surya is set to resume operations at the MG+BW facilities in Taylorsville, NC, aiming to revitalize local employment and contribute to economic growth. The company anticipates the first shipments of MG+BW products to commence in the first quarter of 2024.

Strategic Advisory Role for Mitchell Gold

Mitchell Gold, co-founder of MG+BW, will serve as an advisor to Surya. Gold commented on the transition, "I am excited that Surya is the next steward of the MG+BW brand, ready to propel the brand forward. I see a promising next chapter for our brand with Surya's deep market understanding and alignment with our design philosophy."

Enhancing Surya’s Brand Portfolio

The inclusion of MG+BW is expected to bolster Surya's portfolio, which includes Global Views, reinforcing its position as a comprehensive home furnishings resource.

About Surya  
Surya is the premier one-stop source for home furnishings for a broad range of lifestyles. An expert at translating the latest apparel and interior design trends, Surya artfully combines color, pattern, texture and form to offer more than 80,000 fashion-forward products, including rugs, furniture, lighting, wall decor and textiles. Surya products are sold through a global network of retailers, e-tailers and interior designers. To learn more, visit www.surya.com.
 
About Michell Gold + Bob Williams
Mitchell Gold + Bob Williams began with the seed of an idea that continues to guide everything it stands for: comfort for all. Since 1989, the brand has been dedicated to design for living well, crafting modern heirlooms while continually working to lower its impact on the planet through responsible materials sourcing and partnerships with sustainably driven brands and initiatives.