Compass Sleep Products Partners with Mark's Mattress to Expand Private Label Offerings

Furniture World News Desk on 11/16/2023

Compass Sleep Products, known for manufacturing quality mattress products, products under its own brand and for private label, has partnered with Mark’s Mattress to bolster the retailer's private label mattress program and offerings. The collaboration will extend to all 15 Mark’s Mattress stores across Indiana, Kentucky, and Tennessee.

Cris Brunson, vice president of Mark’s Mattress, noted, “There was a particular section on our sales floor that was underperforming, so we brought in one promotional model, in three comfort levels, from Compass Sleep Products as a test locally. It performed so well, that in less than three months, we are now carrying that model in all 15 of our stores. This was a prime motivation to expand our offerings with Compass. 

Mark’s Mattress focuses on offering products that are distinct from mainstream retailers, including private label beds developed to their specifications under the Sleep Natural brand. Compass Sleep Products has met Mark’s Mattress’s required price points with features that are competitive for their market segment.

“When we were asked to create a mattress to fill the gap on their floor for mattresses in the $499 to $699 price range in queen size, we were more than up to the challenge,” said Ricky Riley, CEO and General Manager of Compass Sleep. 

The mattresses come in three comfort levels—firm, plush, and pillowtop—with a 600-coil count, foam-encased unit, and a cool-touch cover. Mark’s Mattress plans to introduce additional models, including a box-top mattress and higher-end beds.

In fact, the beds did so well, “we’re now introducing additional SKUs of Mark’s floors, including a similar model with a gray border and a premium-quality, gray cool-touch cover, all of which is a brand-new look for us. Additionally, we’re currently in the developmental stages of a new box-top mattress and three higher-end beds,” Riley said.   

 While Mark’s Mattress is located outside of Compass’ four-state market, and some might view the retail format as somewhat unusual (the stores change temporarily each summer from mattresses to fireworks), Riley noted, “We’re also a bit of an unusual manufacturer. With our own trucking company, we have the ability to stretch our arms farther and we’re a little more diversified than most single plant operations, giving us the ability to go places that others cannot. We also offer private label programs at a much lower volume than our competitors, who typically require minimums of $750,000 to $1 million in business before they will commit. We’re open to building our business in partnership with independent retailers like Mark’s Mattress, making us the perfect partner to help make their private label business boom.”

“For us it’s all about the features and benefits and what works best for our customers who want to save money,” Brunson explained. “Consumers are not as brand conscious as many have long believed. Mainly, they are looking for quality, and we are enjoying tremendous success by demonstrating to our shoppers how our mattresses, developed just for us by companies like Compass, are comparable in quality to the big brand names and available for a fraction of the price.” 

Mark’s Mattress, which began as a fireworks store, now integrates mattresses into its seasonal offerings, with up to 60 mattress models available in its stores, alongside other sleep products like adjustable bases, pillows, and protectors.

About Compass Sleep Products
Launched in 2021, Compass Sleep Products has created a full line of quality, mid-priced mattresses under its own brand name and specializes in private label product for independent retailers, as well as contract and hospitality projects, and is the exclusive Florida licensee of Spring Air International. The company also operates the Compass Parts and Repair Center to address the need for large-scale equipment repair and maintenance across the U.S.