Verlo Mattress Signs Development Deals for Nationwide Expansion

Furniture World News Desk on 11/17/2023

Verlo Mattress has announced the signing of development plans that will introduce 24 new locations across the United States. These deals include six new stores each in Denver, CO, and Phoenix, AZ; five in Dallas, TX; three additional locations in Houston, TX; and two each in Boise, ID, and Raleigh, NC. This expansion is part of Verlo's strategy to offer its customizable mattresses and sleep products to a broader customer base.

Dirk Stallmann, President of Verlo Mattress, emphasized the brand's commitment to health through sleep, “The average person underestimates the importance of sleep and how custom mattresses can have a significant impact on your overall well-being. Our goal is to provide premier, affordable mattress services that can meet every unique need, with the importance of being locally crafted.”

Verlo Mattress's business model allows customers to experience the local craftsmanship of their mattresses and customize them for their specific sleep needs, offering a unique approach in the mattress industry. The company also upholds a Lifetime Comfort Guarantee, providing comfort adjustments over the lifespan of its mattresses.

Further expansion is evidenced by the recent awarding of territories in Charlotte, NC, Miami, FL, Noblesville, IN, West Chicago, IL, and Bentonville, AR, earlier in 2023.

About Verlo Mattress
 Founded in 1958, Verlo Mattress currently has 32 stores in 6 states. Verlo Mattress is passionate about helping people find the right sleep products – at the best prices – because so much depends on a good night’s sleep. Verlo mattresses are built in local mattress factories, sold at consumer-direct prices, and serviced locally with a Lifetime Comfort Guarantee. For more information, visit; https://verlo.com/.