Spring Air International Convenes Licensees for Strategic Planning in Denver

Furniture World News Desk on 11/17/2023

Spring Air International, ranked among the top 20 bedding manufacturers, recently hosted its domestic licensees at Spring Air Denver in Aurora, Colorado. The meeting focused on new products, upgrades to existing collections, and marketing strategies for 2024.

Attendees previewed enhancements to the Chattam & Wells and Four Seasons collections and an upcoming specialty mattress line set for release at the Las Vegas Winter Market. Marketing discussions at the event included a unique initiative designed to attract visitors to Spring Air’s Las Vegas showroom in January and a presentation by a marketing firm on consumer and branding trends.

The event also featured networking opportunities, with social events such as a golf outing, a Denver Nuggets game, and a dinner at the renowned Elways restaurant.

Nick Bates, President of Spring Air International, commented on the licensee gathering, “This was an exceptional meeting that engaged in critical discussions about our brand's growth in the upcoming year.”

John Grove, CEO of Spring Air North Carolina, noted the value of the meeting. “The networking with other business leaders going through the same issues we face as a company is very helpful for me. This is a rich gathering of entrepreneurs sharing ideas that will make us stronger as an organization. Our brand recognition is very strong right now because there is so much value in our products. Every factory in our network makes a great product. We can rely on this team.” The Greensboro-based producer is Spring Air’s old continuously operating licensee, having joined the network in 1971.

Ricky Riley, CEO of Spring Air Florida, added, “Our business has been enhanced significantly with the addition of the Spring Air brands. There are great things I see coming from this brand. They have developed and reimagined good product lines and have so many exciting things on the horizon for 2024”. The Greenville, Florida-based licensee for the Sunshine State is one of the newest factories to join Spring Air. 

Les Mesner, CEO of Spring Air Denver and the host, stated, “Spring Air is going in the right direction with everything I see every day and what was presented at this conference. We have a very cohesive group of colleagues that we can learn from and exchange ideas with.”

About Spring Air International
Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in nearly 50 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.