Spring Air International and Massindo Group Celebrate Over Two Decades with Extended Licensing Agreement

Furniture World News Desk on 11/27/2023

Spring Air President Nick Bates with Jeffri Massie, president director of Indonesia’s Massindo Group.

Mattress manufacturer Spring Air International has announced a 10-year renewal of its global licensing agreement with Indonesia’s Massindo Group, marking a continuous partnership exceeding 23 years.

This agreement reaffirms the strong relationship between the two entities, which began in 2000 when Massindo Group became Spring Air's first licensee in Asia. President Director Jeffri Massie of Massindo Group highlighted the brand's legacy and the value of innovative products that have led Spring Air to become the premier mattress brand in Indonesia’s premium and ultra-premium segments.

Spring Air mattresses have become a staple in luxury hospitality in Indonesia, featured in  hotels such as the Ritz Carlton and the Marriott properties. Nick Bates, President of Spring Air, recognized the shared legacy of innovation and excellence within the Indonesian market, also mentioning a similar renewal with Comfort World in Sri Lanka.

Massindo Group, headquartered in Jakarta and founded in 1983, stands as a significant mattress producer in Indonesia. The family-owned company aims to enhance the quality of life through high-standard sleep products. They manage 20 facilities for production and distribution, including the Spring Air brand, and reach customers through an extensive network of over 1,500 dealers, major market chains, numerous consumer exhibitions, and online marketplaces.

About Spring Air International
Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in 66 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.