Restonic Wins 13th Women’s Choice Award
Furniture World News Desk on
12/11/2023
Global bedding producer, Restonic Mattress Corporation, has been awarded its 13th Women’s Choice Award for excellence in brand experience. Since earning its inaugural award in 2011, Restonic has consistently demonstrated a commitment to providing exceptional products and services, recognizing and catering to the evolving preferences of female mattress shoppers.
To highlight the importance of adapting to the dynamic landscape of mattress buying preferences among female consumers, Restonic and WomenCertified will collaborate in a follow-up, exclusive ‘Selling to Women’ webinar in January.
“Restonic continues to set a shining example, not just as a 13-time Women’s Choice Award winner, but as a brand that prioritizes the unique needs of female consumers,” said Delia Passi, founder and CEO of WomenCertified. “Their commitment to sales training and customer empowerment is commendable and we are excited to join forces once again for a second ‘Selling to Women’ webinar. Together, we aim to elevate the industry standard for catering to the diverse preferences of female shoppers.”
In November, Passi shared insights on how to create successful in-store interactions with female shoppers. Due to the overwhelming positive response, another webinar tailored exclusively for Restonic retailers will delve deeper into practical strategies that resonate with Restonic's largely female customer base.
"In our competitive marketplace, our partnership with WomenCertified is more than an honor; it's a recognition of our commitment to providing exceptional experiences for all customers, particularly the female demographic,” said Laurie Tokarz, president of Restonic. “Our upcoming webinar is a strategic move to equip our retailers with the insights and tools they need to navigate evolving needs of female consumers. It’s not only a competitive edge; it's a necessity.”
Delia Passi, a respected author and consultant, frequently collaborates with Fortune 500 companies, including Microsoft, Wells Fargo, Harley-Davidson, and General Motors. Her expertise revolves around understanding the expectations of female consumers, identifying their motivations and enhancing customer service to foster long-term loyalty. Passi’s engaging speaking approach combines humor, practicality and "Aha!" moments to guide sales professionals in delivering exceptional experiences to their female customers.
Restonic's commitment to empowering women was recently recognized by Furniture Today at their first Empowering Women Summit. In an industry traditionally dominated by men, Restonic’s senior female leadership team reflects a profound understanding of the sleep industry. Led by Laurie Tokarz, President of Restonic, Julia Rosien, Vice President of Digital and Brand Marketing and Barbara Bradford, Visionary Sleep co-CEO, they serve as role models inspiring women of all ages to pursue their ambitions, breaking free from traditional gender stereotypes.
For a personal invitation to the “Selling to Women” webinar on 1/11/24 at 1 pm EST, please reach out to Julia Rosien or Laurie Tokarz.
About Restonic®
Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and more attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa.
About WomenCertified
Since 2011, Restonic has consistently been awarded the Women’s Choice Award® for excellence in brand experience. Through a survey of previous Restonic customers, an astounding 96% of the women polled said they would absolutely recommend Restonic to their family and friends. Women’s Choice Awards, the voice of female consumers, awards businesses and brands based on consumer experience. WomenCertified is a trusted referral source for businesses and brands that women recommend. Those businesses and brands that meet a higher standard of customer experience among women are awarded the Women’s Choice Award®. Awards are based on surveys of tens of thousands of women, as well as research conducted in partnership with the Wharton School of Business. This research led to the development of the Female Sales and Service Satisfaction.