Ashley Debuts New Leather Collection at 2023 Miami Art Week Marking

Furniture World News Desk on 12/14/2023

Ashley recently announced the release of its new leather collection, now shoppable online and at retail locations across the country. The brand made a splash with its debut at the 2023 Miami Art Week's SCOPE Art Show in Miami Beach, Florida. Partnering with international collage artist Clare Celeste, Ashley crafted an engaging, nature-inspired exhibit to introduce its latest product range.

Centering the exhibit was the "Emilia" sofa, a modular design from Ashley's collection, positioned not just as furniture but as a work of art. The "Caramel" leather hue of the sofa paired seamlessly with the vivid botanical art of Clare Celeste, while Ashley's distinctive orange accents provided an eye-catching contrast to the naturalistic theme.

Clare Celeste's body of work, known for integrating elements of nature through hand-cut images into detailed compositions, was born from her diverse cultural experiences. She reflects, "Home brings people together, and I am so grateful for the opportunity to have teamed up with Ashley, a new type of collaboration for me, as it allowed me to reunite with my own family. Being based in Berlin full time, I had not seen my mother in six months and my sister in just over a year. This partnership with Ashley was more than an art exhibit for me, it was a reunion and ultimate coming home."

Visitors to the SCOPE Art Show were treated to an exclusive preview of Ashley's new leather pieces and had the opportunity to shop the collection on the spot via QR codes. The exhibit also invited guests to immerse themselves in a space where art and domestic life converge, capturing the essence of nature and nurture at home.

Kelly Davis, Vice President of Marketing Strategy at Ashley, expressed excitement about the integration of furniture into the art scene: “Miami Art Week is a pioneering force in the art world and a must-visit for those interested in immersive, cutting-edge experiences. We wanted to develop a uniquely innovative shopping experience to launch our new leather collection by integrating our furniture, for the very first time, into an iconic art exhibit. As we develop more live, experiential opportunities in 2024, we will continue to aim for unique and memorable shopping experiences.”

The new leather series offers ten distinct groupings of top-grain and genuine leather products, catering to various tastes and spaces. With options for any setting, from compact studios to sprawling living areas, Ashley promises styles that meet personal preferences and spatial requirements, beginning at $599.99.

Nick Lezin, Senior Vice President of Marketing and Ecommerce, underlined the brand's commitment to quality and value: “Ashley is filling a void in the leather category, offering quality products built with premium materials and superior durability, with affordability at the forefront. Our pieces provide luxurious looks at competitive prices, offering the perfect blend of aesthetics and durability so our customers can enjoy the best of both worlds. As we like to say at Ashley - everything’s better in leather!”

About Ashley
Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the #1 furniture and mattress store in North America and one of the world’s best-selling home furnishing brands with more than 1,125 locations in 67 countries. Start designing your dream home today. Visit Ashley online at www.ashley.com and connect on social media through Instagram, Facebook, YouTube, and TikTok, or see our design-focused boards on Pinterest.