Armen Living Expands Outdoor Furniture Presence with New Showrooms

Furniture World News Desk on 12/14/2023

Armen Living, a furniture brand with a history spanning over four decades, has announced its growth in the outdoor furniture market since initially introducing a selection of outdoor designs in 2019. This expansion has led to the opening of two new showrooms in January at AmericasMart Atlanta and an increase in the size of their Las Vegas showroom at World Market Center.

Kevin Kevonian, President of Armen Living, said, “We are thrilled to announce our transition to a new permanent showroom in Atlanta, bringing forth a wave of enhancements. Introducing our latest outdoor collection, meticulously crafted with the lasting durability and vibrant tones that solution-dyed Olefin and Acrylic fabric provide."

Armen Living will debut its new Outdoor Showroom at ANDMORE's Atlanta Market from January 16-22, 2024, and will participate in Casual Market Atlanta from July 15-18, 2024. "We do a fair amount of business with retailers big and small and independent designers and design firms all over the country. And we are excited for the opportunity to expand our customer base even more by meeting casual dealers, specialty stores, and designers in our new showroom at Atlanta Market where we will showcase a wide selection of beautiful outdoor design during the January show,” Kevonian added.

Dorothy Belshaw, ANDMORE executive vice president, chief growth officer, commented on the company's strategic move: “Armen Living’s growing presence in Atlanta and Las Vegas is a testament to the opportunities offered by these markets."

The new showrooms in Atlanta (B1 6-A2) and Las Vegas (B762) will display a range of outdoor furnishings, including lounge areas, deep seating, and dining groups, utilizing materials such as cast aluminum, outdoor weaves, and sturdy eucalyptus wood.

Lee Honigsfeld, VP of Sales & Marketing at Armen Living, noted the growth in sales, saying, “Our average annual sales on outdoor used to make up only 2-3% of our business, and last year our outdoor sales were above 15%."

Armen Living's outdoor category, which includes more than 50 collections, offers a variety of styles for different spaces and design needs. The collections are crafted to accommodate diverse consumer preferences, featuring durable materials and ergonomic designs.

Kevin Kevonian also remarked on the design philosophy, “Every piece we design and develop conveys self-expression while resonating with a contemporary lifestyle. Our outdoor collections deliver expert craftsmanship, manufactured from durable, weather-resistant materials at fiscally sensible price points."

According to Honigsfeld, the 2024 Outdoor Collections will introduce new designs incorporating mixed media with an emphasis on eucalyptus wood and aluminum frames.

Armen Living’s headquarters in Southern California is the hub where they create indoor/outdoor living collections. The company has shifted towards designing most of their collections in-house, leading to several design awards.

To view Armen Living’s Outdoor Collections, visit AmericasMart Atlanta from January 16-22, 2024, and the Las Vegas Market from January 28- February 1, 2024. For showroom tours or sales appointments, contact the national sales manager.

Armen Living is the Quintessential Modern-day Furniture Designer and Manufacturer, providing a fully integrated supply chain solution ­from the product design drawing board and manufacturing process to distribution throughout the USA and worldwide markets. With flexibility and speed to market, Armen Living exceeds client expectations at every level of interaction. Armen Living not only delivers sensational products but also offers extraordinarily powerful reliability and capability only limited by the imagination. Our client relationships are fully supported and sustained by a stellar name, legendary history, and enduring reputation. Continuity of brand ­both in terms of exceptional quality and an outstanding commitment to customer-centered business practices ­ ensures optimal profit opportunities. 

For those in the hospitality industry, Armen Living is also pleased to extend our full contract capabilities to effectively and efficiently meet all of your needs with characteristic attention to detail. Building upon its legendary 40-year company history, the groundbreaking Armen Living line represents a refreshingly innovative creative collaboration with top designers in the industry. The result is a uniquely modern collection gorgeously enhanced by sophisticated retro aesthetics. For more information, visit Armenliving.com.