Fusion Designs to Introduce 5ft Space-Efficient Chair Display at Winter Las Vegas Market

Furniture World News Desk on 1/11/2024

At the upcoming Winter Las Vegas Market, Fusion Designs will showcase a selection of its popular dining and bar chairs, accompanied by a newly developed retail display. The display is engineered to assist retailers in presenting multiple products within a limited area, featuring the capacity to exhibit six chairs within a five-foot space.

The display is structured with two levels, each holding three chairs, with the added feature of built-in lighting under the top platform to enhance visibility. "Our goal in creating the new display is to help dealers maximize their floor space and increase dollars-per-square-foot by showing their customers just how easy it is to customize a look," said Marcus Bontrager, president of Fusion Designs.

Fusion Designs, known for its domestically produced solid wood furniture, offers a broad range of customizable chairs, including bar chairs with options for stationary or swivel bases, as well as dining chairs adaptable for desk use through a gas lift system. These chairs, which range in price from $250 to $550, are constructed using mortise and tenon joinery and include lumbar support for enhanced comfort and durability.

Bontrager emphasized the importance of pre-assembled delivery, noting that unlike some imported chairs that require retailer assembly, Fusion Designs ships its chairs ready for display. This feature is intended to ensure both quality assurance and ease for the retailer.

The display is designed to facilitate a tactile shopping experience, allowing customers to assess the comfort and quality of the chairs. "We wanted to make it easy for shoppers to try our chairs," Bontrager added, "so that they can experience the comfort and quality for which we are known."

As a special promotion at the Las Vegas event, Fusion Designs is offering the chair display at no additional cost to retailers with the purchase of six chairs.

About Fusion Designs
Founded in 1995, Fusion Designs specializes in high-quality, American-made solid wood, built-to-order case goods collections for bedroom, dining room, home office and entertainment sold to leading retailers across the U.S. Handcrafted in Indiana from domestically sourced wood species like oak, maple, cherry, hickory and walnut and available in a choice of 35 finishes, the expansive portfolio of contemporary, transitional and mid-century modern designs is set apart by mortise and tenon construction techniques, upscale features like soft-close drawers and hand-wiped finishes that highlight the natural beauty of the woods, as well as a lifetime warranty. For more information, visit Fusiondesign.us.