Flexsteel Plans for Record Product Launches at April Market

Furniture World News Desk on 3/15/2024

Flexsteel Industries is set to introduce a record number of new product launches at the upcoming April High Point Market. These launches include expanding the company’s top-selling motion groups by incorporating new technology and enhancing functionality to meet evolving customer needs.

In addition, Flexsteel will be expanding it's range of occasional tables, reinforcing their role as a comprehensive home furnishing supplier. The company’s emphasis on innovation is reflected in this substantial increase in new product offerings, marking a significant achievement for Flexsteel.

Courtney Roumfort, Director of Product Management, commented on the company's growth, "We continue to grow despite challenging conditions. We attribute that growth to our focus on delivering superior comfort, quality, and durability to differentiated products that meet unique consumer needs. We have several recent product introductions that are performing well for us and our retail partners. Expanding these collections while accelerating new product introductions is part of our ongoing strategic plan."

Flexsteel’s strategic initiatives and record product launches demonstrate their commitment to maintaining a robust market presence. The company’s focus on innovation and consumer-centric products is expected to fortify its market position.

Innovation Takes Center Stage

The upcoming lineup from Flexsteel represents a stride in the company’s innovative efforts, concentrating on comfort, quality, functionality, and design. The new product expansions are tailored to contemporary lifestyles, combining advanced technology with designs that focus on user experience.

Newly introduced collections feature a blend of technological enhancements with practical design elements, aimed at improving consumer experience. Flexsteel continues to deliver products that fulfill and foresee customer requirements.

Highlights of the New Expansions Include:

• Zofa: Enhancing the Zecliner series, Zofa combines bestselling models with a center console designed for convenience, featuring new fabric options focused on comfort and wellness.
• Carter Rocker: An addition to the Carter sofa line, the Carter Rocker recliner merges comfort with luxury, including power headrests and lumbar support, plus heating and massage capabilities.
• Henry Stationary, Lift & Glider: The Henry collection grows with a Power Swivel Glider and a lift recliner, designed with a streamlined profile and expanded to include stationary options.
• Flex—Modular Seating Solutions: The expansion of the Flex modular seating collection aims to provide more versatile arrangements to fit diverse living spaces.
• Alister-Gliding Sofa: The new Alister Sofa introduces glide and lay-flat features, plus a wireless charging pad, setting a new benchmark for convenience and comfort.

Becoming a Full-Home Furnishing Provider

Flexsteel’s extension into casegoods showcases its aspiration to offer complete home solutions. The upcoming bedroom, dining, and occasional furniture lines complement the existing upholstery selections and emphasize sustainability, innovative storage, and diverse design materials.

Dedicated to innovation and consumer insights, Flexsteel positions itself as an industry leader. The brand continues to evolve, shaping living spaces with designs that are synonymous with comfort, style, and ingenuity.

To explore Flexsteel's latest offerings, visit their showroom at High Point Market, Space C-601 at the International Home Furnishings Center from April 13th to 17th. Retailers interested in Flexsteel’s collections can reach out via retail-development@flexsteel.com.