Kuka Home & Becki Owens Join Forces to Create Becki Owens Home

Furniture World News Desk on 3/14/2024

KUKA HOME, a full-line upholstery manufacturer, recently announced its new licensee partnership with Becki Owens, a well-known Southern California-based interior designer and lifestyle influencer. This innovative collaboration combines KUKA HOME’s manufacturing expertise with Becki Owens' signature clean and airy design aesthetic to create “Becki Owens Home.” With a versatile selection of over twenty customizable pieces, this new line will make its highly anticipated debut at the High Point Market in April. 

 Becki Owens is known for her ability to transform spaces with livable designs. From her incredibly humble approach to design to the awe-inspiring projects she completes, her goal is always to create a space that leaves a lasting impression on everyone who comes and goes. Her clean and inviting style resonates with her extensive client base and social media following. With over 2 million Instagram followers and 10 million monthly Pinterest 

viewers, Owens is among the fastest-growing interior design voices and lifestyle brands in the US marketplace. Retailers can leverage her significant social influence to drive store traffic and tap into the substantial buying power of her millennial and Gen X followers. 

"I am honored to partner with Kuka Home, a world-class furniture manufacturer, to launch my upholstery and mattress line," said Becki Owens. "Their commitment to quality craftsmanship and exceptional design made it possible to bring my vision to life." Becki Owens creates spaces where people can gather, entertain, and connect. "We curated this collection with that concept in mind," Owens explains.

Becki Owens Home represents a comprehensive range of upholstered living room, dining room, and bedroom furniture, including motion, stationary, accent seating, barstools, dining chairs, ottomans/benches, upholstered beds, and mattresses. Each piece boasts a clean, timeless look that will create an exquisitely curated space at retail and in consumers' homes. 

KUKA HOME has developed a turn-key shop-in-shop experience to support the line with tiered packages with sales, merchandising, and marketing tools, ensuring a seamless and successful retail experience. "Becki Owens' style perfectly complements Kuka Home's aesthetic, making this partnership a natural fit," said Matt Harrison, President of KUKAHOME. "We're excited to offer her look and brand to our valued retail partners. I look forward to seeing their excitement as they discover the collaboration that Becki Owens and Sergio Barrios have put together with the marketing support from Christina Morrison’s team.”

This collaboration marks a significant milestone for KUKA HOME, the company's first time offering a customer-facing brand in North America. This exclusive partnership is a key component of the company's long-term growth 

strategy, which focuses on expanding its market presence across all product categories and enhancing its retail 

offerings. This initiative also advances the company's goal of simplifying the buying process for retailers by providing endless possibilities with one partner.

To see the entire collection, visit KUKA HOME in April at the High Point Market: Furniture Plaza 614.

About KUKA HOME
KUKA HOME is a global leader in the design, development, and production of stylish, high-quality, value-priced upholstered furniture sold in over 120 countries. Founded in 1982, KUKA HOME has world headquarters in Hangzhou, China, and US headquarters and a showroom in High Point, NC. The company’s highly efficient vertically integrated supply chain encompasses over 10 global furniture factories, a mattress and mechanism factory, and production and design research centers in China, Vietnam, Mexico, and High Point.