Helix Sleep Launches Three New Retail Partnerships

Furniture World News Desk on 3/28/2024

Helix Sleep, the direct-to-consumer sleep brand, announced three new retail partnerships with Christian’s Mattress Xpress, Mark’s Mattress Outlet, and Midwest Mattress.

"Celebrating these new partnerships marks a significant stride forward in our growing retail program," said Jerry Lin, EVP of Strategy & Operations for 3Z Brands. "Christian’s Mattress Xpress, Mark’s Mattress Outlet, and Midwest Mattress have proven to be highly trusted retailers across their respective regions. We’re proud to partner with three passionate businesses and continue to improve accessibility to Helix products, ensuring that everyone can find their perfect match for a good night's rest."

Helix’s partnership with Mark’s Mattress Outlet, a leading retailer specializing in high-quality sleep solutions, kicked off earlier this year. Four Helix mattresses, including the entire Midnight collection, will be featured in 16 locations across Indiana, Kentucky, and Tennessee. A mainstay in the region for over 18 years, Mark’s Mattress Outlet is proud to provide customers with access to cutting-edge sleep technology and personalized comfort.

“At Mark’s Mattress Outlets, we are constantly seeking to enhance our customers' sleep experience by offering the best products on the market," said Kenna Hisle, Director of Marketing at Mark’s Mattress Outlets. "The introduction of Helix mattresses to our lineup is a testament to our commitment to quality, innovation, and customer satisfaction. We are thrilled to partner with Helix and bring their exceptional products to our valued customers."

In late 2023, Helix launched its partnership with Midwest Mattress to bring Midnight Core, Midnight Luxe, and Midnight Elite into their brick-and-mortar locations across Iowa. Helix is featured in nine showrooms in Des Moines, Urbandale, Ankeny, Ames, Cedar Falls, Waterloo, Cedar Rapids, Coralville, and Altoona. Founded in 2005, Midwest Mattress prides itself on honesty, integrity, and transparency, striving to improve every aspect of the customer experience.

"Midwest Mattress is ecstatic to partner with Helix, a collaboration that aligns with our mission to provide innovative, high-quality sleep solutions at the best possible value to our customers," says Michael Prichard, Co-Founder and President of Midwest Mattress. "This partnership is more than just a simple alliance; it represents our shared commitment to revolutionizing the sleep experience for our customers. By integrating Helix's advanced mattress technology into our product lineup, we are taking another significant step toward fulfilling our promise to deliver exceptional quality and value. We're excited to embark on this journey with Helix, bridging the gap between online convenience and in-store expertise to deliver a seamless, personalized sleep solution experience for every customer."

Helix’s newest partner is central California-based Christian's Mattress Xpress. Three mattresses in Helix’s Luxe collection, including Sunset Luxe, Midnight Luxe, and Twilight Luxe, will be featured in all six of its locations, including Lompoc, Arroyo Grande, San Luis Obispo, Santa Maria, and Paso Robles. Family-owned and operated for over twenty years, Christian’s Mattress Xpress promises top-notch service, a wide selection, and competitive prices.

Ron Gonzales, President of Christian’s Mattress Xpress, added, "At Christian’s Mattress Xpress, we strive to inspire dreams one experience at a time. This includes curating our floors with products of each technology, comfort level, and budget. With Helix Sleep and their team, this was a perfect fit."

Initially launched as an online DTC brand, Helix has been focusing on expanding its retail footprint nationwide. The brand is currently available in over 150 retail locations, including Mancini’s Sleepworld, Big Sandy Superstore, and Brooklyn Bedding’s brick-and-mortar stores. For more information on Helix Sleep and its retail partners, visit https://go.helixsleep.com/helix-showroom-partners/.

About Helix Sleep
Helix is an innovative direct-to-consumer sleep brand launched in 2015 with the goal of bringing customization to the category through individually personalized mattresses for you, based on how you sleep. Each mattress is designed to your body type, sleeping position, and feel preference using our proprietary sleep technology. The brand celebrates the power of personal preferences and individuality while focusing on outstanding product quality, having won countless independently reviewed awards. Headquartered in New York City, Helix offers free shipping directly to your doorstep, 100-night trial, and value-based pricing on all its products. For more information, visit www.helixsleep.com.