Furniture of America Gears up For High Point Market with New Showroom
Furniture World News Desk on
3/28/2024
Building on a successful winter market this past January, Furniture of America will bring a multitude of new items to an expanded High Point showroom during the spring market in April.
Furniture of America has expanded with an additional 10,000 sq. ft. of showroom space in the IHFC Commerce building. The larger space will now give FOA approximately 40,000 square feet of display area on the 7th floor.
“The new footprint will give us much needed space to show not just more product, but the new and exclusive items our product team has been hard at work on over the last six months.” Said Jodi Brookshire, corporate VP Sales and Marketing. “Our focus is to show innovative new products as well as the enhancements we have been making to our existing product line.”
“Our dealers will see new, on trend designs and at sharp price points not seen before “Brookshire added” Quality always remains a top priority with the FOA brand. We have made significant investments in QC and product development for what we think our dealers will be delighted to see. “
Among the many changes to the catalog are collections of matching bedroom and dining and some living room items giving dealers an opportunity to display the product with a lifestyle approach on their floors.
In total, over 250 products will be on display between the two spaces with the majority in bedroom, dining, and youth categories. New items will make up approximately 50% of the showroom giving dealers plenty of options to refresh their floors with.
Within the extensive FOA youth line, enhancements are being made with extra features on existing products and improving on an already industry-leading level of safety.
The exclusive insert & lock joint system patented by FOA is being added to many bunk beds along with hardwood construction for increased stability. “Safety is a number one priority when we produce youth beds, particularly bunk beds. We invented this patented system several years ago and it has been an amazing feature that make our beds a preferred choice among dealers.” Said Brookshire.
The new items among many others will be on display April 12-17th during the High Point Market in the HFC Commerce building, 7th floor.
About Furniture of America
Furniture of America is a full line furniture resource headquartered in City of Industry, CA. with over 2 million sq. ft. of warehouse and distribution centers in California, Texas, Georgia and New Jersey as well as a dedicated ecommerce division. For more info. Visit www.foagroup.com