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Flexsteel Announces Blue Ribbon Product Launches at High Point April Market

Furniture World News Desk on 4/4/2024


Flexsteel Industries is set to debut its Blue Ribbon product launches at the April 2024 High Point Market. This initiative is part of Flexsteel's dedication to providing products designed to attract customers and support retailer sales with quality design and craftsmanship.

The Blue Ribbon initiative is a strategic approach aimed at improving demand and profitability for retailers. Flexsteel's commitment includes offering comprehensive marketing content, ensuring product availability, and delivering excellent customer service to ensure the success of these products in retail spaces.

Details of the Blue Ribbon Launch include:

  • Utilization of professional showroom photography and B-roll videos to showcase products.
  • Promotion campaigns supported by Flexsteel's advertising efforts via Promoboxx.
  • Access to pre-designed direct mailers from LS Direct.
  • Availability of additional promotional periods for the following year.

Highlighted Blue Ribbon Products:

  • Dawson Sofa Group: A modular collection featuring contemporary design with flange-trimmed back pillows and Flexsteel's patented Blue Steel Spring technology for lasting comfort.
  • Leo Sofa Group: Designed for spacious interiors, this line offers luxury with clean lines, white performance fabric, and feather-topped cushions, accented by recessed legs and flared arms.
  • Gianna Sofa Group: A classically styled line featuring English arms and customizable elements, constructed with sustainable materials and available in high-performance, eco-friendly fabrics.
  • Alister Motion Sofa Group: This group introduces reclining, headrest, and lumbar support features with integrated tech, such as USB ports, paired with stylish top-grain leather upholstery.

Flexsteel's introduction of the Blue Ribbon products reaffirms its pledge to industry-leading quality, design, and comfort. Retailers are encouraged to explore these innovative offerings and additional new collections at High Point Market.

Flexsteel will be showcasing these products at its showroom, Space C-601 in the International Home Furnishings Center, from April 13th to 17th. Retailers interested in viewing the new lines and products can reach out to retail-development@flexsteel.com for more information.