Over 154 Years of Service to the Furniture Industry
 Furniture World Logo

STORIS’ Webhooks Accelerates Data Automation

Furniture World News Desk on 5/16/2024

STORIS, the premiere software solution for furniture and appliance retailers, launches its Webhooks solution for scalable automation. Now, retail leaders can personalize their customer experience strategies like never before.

Build communication workflows that are sent at the ideal time in the shopping journey and enable convenience for the customer. In a recent study, PWC* encouraged retailers to leverage technology to automate communications, noting the customer retention success of companies that have already used such technologies for a competitive advantage.

With STORIS Webhooks, data triggers automate repeatable workflows. This reduces resource-intensive overhead while prioritizing timing and consistency. Retailers can subscribe to triggers, including inventory reserved for fulfillment, delivery ready for scheduling, and order written. These unique steps on the home furnishings' path to purchase can be leveraged for transparency during the shopping journey. Popular uses include hyper-personalized marketing, streamlined delivery scheduling, reduced payment fraud, and online reputation growth.

Workflows can be programmed by developers or built with no-code solutions. STORIS integrates with Zapier’s extensive library of applications enabling retailers to create workflowsin over 6,000 applications without development.

“The launch of Webhooks and integration with Zapier reflects STORIS' commitment to engineering innovative solutions that empower retailers to take their customer engagement strategies to the next level. We are pleased to leverage Zapier to expand the accessibility of STORIS Webhooks and the extensibility of the STORIS platform.”

-Pete Dressler, Manager, Product Management.

STORIS’ Webhook solution is available today for home furnishings retailers to build their data automation strategies. Webhooks work with data triggers across the STORIS ERP, STORISNextGen, eSTORIS,and STORIS APIs. Visit STORIS.com to take a Product Tour or call (888) 478-6747 to speak directly with an expert.

STORIS also presents an all-new resource, “Mastering Data Automation: A Webhooks Guide for Furniture Retailers,” packed with valuable applications for Webhooks in retail businesses.


*PricewaterhouseCoopers. (n.d.). Experience is everything: here’s how to get it right. PwC. https://www.pwc.com/us/en/services/consulting/library/consumer- intelligence-series/future-of-customer-experience.html




Founded in 1989, STORIS is the leading provider of Retail Software Solutions and Services to the home furnishings industry. Over 500 clients utilize STORIS' Unified Commerce Solution, which includes the STORIS ERP, STORIS NextGen Mobile POS, inventory management, eCommerce solutions, APIs and webhooks and integration offering, business intelligence, warehouse management, accounting, and more.