Therapedic Enhances Digital Marketing Tools for Dealers Through PromoBoxx

Furniture World News Desk on 6/4/2024

Mattress brand Therapedic International is making a big push for its latest enhanced tools and assets through digital marketing platform PromoBoxx to support its dealer network in a continuing sluggish retail environment. 

The company is emphasizing the value and importance of connecting to consumers along their path to purchase. As part of its commitment to innovation and dealer success, Therapedic was the first in the mattress industry to offer PromoBoxx to its entire dealer network in 2019, and the powerful marketing tool has always been provided free of charge to its partners. 

By loading the platform with high-quality, branded assets that can be automatically or manually scheduled to post by the user, Therapedic minimizes the time and resources a dealer has to spend on digital content to reach the end-consumer, freeing them up for more strategic and higher value activities to run and grow their business. 

Recently, Therapedic made significant enhancements to the platform. 

• Additional individual campaigns to provide more targeted marketing opportunities
• Automated campaigns to streamline marketing processes
• A full mix of content types to address various needs and preferences
• Reorganized assets into digestible buckets to make it easier for dealers to find and use the resources they need
• Fresh sample monthly content calendars that save dealers time and effort in planning their marketing activities
• Consistent, timely communication to dealers of new available content

As a result, Therapedic dealers’ data from the platform showed significant growth in their digital marketing, compared to the same period last year:

• 147% increase in overall monthly activity 
• 129% increase in monthly organic campaign activity on Facebook
• 224% increase in monthly organic campaign activity on Instagram
• 154% increase in monthly automated shares on Facebook
• 225% increase in monthly automated shares on Instagram

“PromoBoxx is a premier digital marketing platform designed to simplify and amplify local marketing efforts for retailers. By providing access to it at no charge, we’re ensuring that our dealers can execute high-quality, on-brand marketing campaigns across multiple channels including social media, email marketing, and digital advertising, all tailored to reach local customers effectively,” said Susan Mathes, vice president of brand relations for Therapedic International.

About Therapedic
Therapedic has over 60 years of experience as a mattress and sleep products manufacturer. Operating on six continents, with over 50 licensees’ products under the Therapedic brand label, it is a recognized top 10 mattress brand. In addition to key channels of distribution including Top 100 retailers, Therapedic top-of-bed products are sold exclusively through Bed Bath & Beyond.