Trisha Yearwood to Attend Nationwide Marketing Group’s PrimeTime Event and Expo in Las Vegas This Summer
Furniture World News Desk on
6/11/2024
Yearwood will appear in partnership with Legacy Classic|Modern to promote her new
XXX’s and OOO’s Collection, a furniture line now available to Nationwide members.
WINSTON-SALEM, N.C. — Three-time Grammy winning country music artist Trisha Yearwood recently released her
latest project — not a new album, but a new collection in her Trisha Yearwood Home furniture line. This
collection, her tenth, marks the first collection launched in partnership with Legacy Classic | Modern.
“As soon as Legacy and Trisha formed a partnership, we knew we had to invite her to
PrimeTime,” shares Jeff Rose, VP of furniture, bedding and outdoor for Nationwide. “Legacy lives up
to its name as a long-standing Nationwide vendor — and we are proud to not only offer the Trisha Yearwood
Home Collection to our members but give them a chance to meet her in person and witness her hands-on commitment
to her brand and to Legacy.”
NMG’s three-day PrimeTime tradeshow takes place August 11-13, 2024 in Las Vegas. The expected 3500
attendees will have the opportunity to see Yearwood during several key events taking place on the show’s
final day, Tuesday, August 13. While full details will be shared with NMG members, the following is a brief
outline of the day’s events with Yearwood.
-
3:00 p.m. - 3:50 p.m. — Trisha Yearwood Fireside Chat
held during the WIN: Women in Nationwide session
-
4:00 p.m. - 5:00 p.m. — Trisha Yearwood meet and greet at
the Legacy booth on the PrimeTime expo show floor
-
5:15 p.m. - 5:45 p.m. — Trisha Yearwood + VIP Retail
M&G cocktail reception
“Trisha has been extremely receptive to any initiative that promotes the success of Legacy – Trisha
collaboration,” shares Chris Pelcher, president of Legacy Classic | Modern. “It’s refreshing
to work with a celebrity who is a true partner and incredibly down to earth. We look
forward to growing and engaging with her new retail prospects within the NMG membership
and this expo.”
Not only is Yearwood invested in the independent retailers who carry her line, but she is also focused on the
homeowners who support their local businesses. When asked about the person she had in mind when she designed the
XXX’s and OOO’s Collection, Yearwood answered,
“People who — like me — really live in their homes. They aren’t spotless, and you feel
you
can lean back and get comfortable. Someone who wants a home that is comfortable yet beautiful and
elegant.”
The modern farmhouse inspired XXX’s and OOO’s Collection by Trisha Yearwood is a nod to her hit 1994
song, “XXX’s and OOO’s (An American Girl).” As a whole home collection, it includes
furniture for the bedroom, dining room, living room and home office in four finish options — Cotton,
Amber,
Cocoa and Bellflower — with select pieces featuring signature X and O details.
Nationwide members can learn more about the Trisha Yearwood Home Collection and Legacy Classic | Modern via
MemberNet. Registration for the PrimeTime expo is still open as well at: https://nmg.swoogo.com/nationwideprimetimelasvegas.
About Nationwide Marketing Group
Nationwide Marketing Group works on behalf of thousands of independent appliance, furniture, bedding,
electronics,
specialty electronics, custom installation and rent-to-own dealers helping them grow their businesses and thrive
on
their own terms. With more than 5,000 members operating some 14,000 storefronts, Nationwide Marketing Group is
the
largest buying, marketing, and business support organization of its kind, representing billions in combined
annual
sales across the membership. For over 50 years, the organization has remained committed to the independent
channel,
empowering members with the scale, sophistication, and efficiencies they need to compete while delivering the
unmatched business intelligence, tools and resources required to win in an ever-changing business environment.
To
learn more, visit nationwidegroup.org.
About Legacy Classic | Modern
Legacy Classic | Modern is a leading supplier of quality fashion bedroom, dining, accent, youth and motion
furniture
to retailers in the US and internationally. Based in High Point, NC, we are celebrating our 25th year in
business in
2024. As part of the Samson Portfolio of brands, we utilize state-of-the-art manufacturing and global logistics
and
best-in-class service.