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Homemakers Furniture Announces New President

Furniture World News Desk on 6/19/2024

Homemakers, Iowa’s largest furniture retailer, announces the appointment of Roger Merschman as its new President. With a commitment to excellence and a vision for the future, Merschman assumes this pivotal role, poised to lead the company into its next phase of evolution and innovation.

Bringing a wealth of experience and a deep understanding of the company's operations, Roger Merschman transitions from his previous position as Vice President. His dedication to driving operational excellence and customer satisfaction has been instrumental in Homemakers’ success, making him the ideal candidate to spearhead the company's leadership.

In his new capacity, Merschman expressed his enthusiasm, stating, "I am honored to take on the responsibilities of President at Homemakers. With our 50th anniversary on the horizon, this is an exciting time for our company. I am committed to building on our legacy of excellence and driving continued growth and innovation."

Under Merschman's leadership, Homemakers remains dedicated in its commitment to exceeding customer expectations and delivering a large selection of exceptional products and services. The company looks forward to a future of continued success and prosperity under his guidance.



About Homemakers Furniture
Homemakers Furniture is an Urbandale, Iowa-based company with a mission to turn houses into homes. Founded in 1974 by Carl and Ina Merschman, Homemakers prides itself on providing high-quality furniture, mattresses and accessories, as well as exceptional savings, to customers across the country for the past half century. Acquired by Nebraska Furniture Mart, a Berkshire Hathaway company, in 2000, Homemakers continues to be operated and managed by members of the Merschman family.

Homemakers is located at 10215 Douglas Avenue in Urbandale, Iowa. To learn more about Homemakers Furniture, please visit www.homemakers.com. For more information, please contact Suzy Emmack at Suzy.Emmack@homemakers.com or (515) 309-4636.