Michael Graves Design Partners with Pottery Barn on New Collection

Furniture World News Desk on 8/1/2024

Michael Graves Design has partnered with Pottery Barn to introduce a new accessible home collection, available from August 1 on potterybarn.com and in select stores. The collection provides practical solutions for various needs, including aging in place and living with disabilities, without sacrificing aesthetics.

Michael Graves Design is known for its "Design for All" philosophy, a philosophy that champions accessibility without compromising elegance. Through this collection continues that mission, featuring enhancements prioritizing safety and functionality while maintaining refined beauty and quality.

The Michael Graves Design for Pottery Barn collection features touchpoints for safer mobility, as well as enhanced seating options, ensuring homes are both beautiful and safe. Essential for independent living, this collection provides peace of mind and comfort. The collection offers distinct styles allowing individuals to express their personal taste without compromise. A standout feature is the adjustable lounge seating, which can be customized by an inch and a half for ergonomic comfort and accessibility.

Michael Graves Design and Pottery Barn collaborated extensively, using ethnographic research and consumer preference testing to develop this collection. Insights from these efforts led to accessible updates to popular Pottery Barn collections and new designs like the Yardley and Bradford Armchairs.

Donald Strum, President of Michael Graves Design, stated, "Design has the power to enrich all of our lives. This pioneering collaboration with Pottery Barn allows us to make beautiful and purposeful furniture available to everyone.”

Rob Van Varick, Chief Design Officer of Michael Graves Design, added, “Together with Pottery Barn, we are setting new consumer expectations with products that seamlessly blend safety with style, proving to the world that accessible design makes great business sense by broadening the total addressable market."

Ben Wintner, Chief Executive Officer of Michael Graves Design revealed, “With a focus on Activities of Daily Living, our mission is to create moments of joy with products that are visually appealing, full of character and purpose, and that enhance people’s lives. Michael Graves Design is: The Most Accessible Design brand creating functional, accessible, and beautiful products for Every Body.”

The Michael Graves Design for Pottery Barn inaugural collection will be available for purchase on potterybarn.com/MichaelGravesDesign and in select stores starting August 1.

About Michael Graves Design
 Michael Graves Design, known as the Most Accessible Design Brand, creates moments of joy with products that are visually appealing, full of character and purpose, and that enhance people’s lives. Michael Graves Design transformed retailing by establishing the Design for All strategy, credited with raising America’s expectation for good design. Today, Michael Graves Design is focused on enhancing all people’s lives, regardless of age or physical ability, by designing products that are visually beautiful and physically accessible. We call it Delight for All. Employing the power of design, Fast Company has named Michael Graves Design one of “The world’s top 10 most innovative companies.”

For more information, visit MichaelGravesDesign.com, IG: @michaelgravesdesign or email hello@michaelgravesdesign.com.