Symphony Sleep® Highlights Innovative Adjustable Base Capabilities

Furniture World News Desk on 7/22/2024

Symphony Sleep®, the residential brand of Innovative Sleep Technologies (IST), is challenging retailers in the adjustable base category with a provocative question: Can your base do this?

“The question is intended to prompt retailers to rethink the products and partners they have on their retail floor space. We believe we are the one-stop shop in the adjustable base category, with the most competitive and largest assortment of innovative products and sleep solutions,” said John Schulte, president of IST.

As the Las Vegas Summer Market opens on July 28, Symphony Sleep invites retailers to explore the benefits of partnering with a supplier offering a full spectrum of capabilities from product development and engineering to manufacturing and marketing. Schulte emphasizes Symphony Sleep’s ability to build a well-merchandised lineup of bases and compatible accessories that help retailers stand out and drive consumer interest.

Symphony Sleep’s 2024 lineup includes four series of adjustable bases -- Starter, Essence, Esquire, and Elegance -- along with an upholstered bed collection featuring generous storage space in contemporary designs. The brand’s key differentiators include innovative accessories adaptable to every base in the 2024 series.

The Elevation Kit is a patented accessory providing up to 12 degrees of elevated sleep while maintaining proper spine alignment. Benefits include improved airflow, reduced snoring, and relief from acid reflux and GERD.

The Hi-Low Lift Kit offers a high-quality in-home bedding solution that lowers, raises, and tilts the bed for assisted care. It is adaptable to all Symphony Sleep base models and includes a wired, ergonomic remote for variable lifting heights and tilt angles.

SleepSafe® is a patent-pending accessory offering secure storage with biometric technology for quick access. Made of solid steel construction, it mounts easily to any 2024 Symphony Sleep base and is available at a retail price of $275.

SleepSense® Sleep Tracker, compatible with the Esquire and Elegance models, allows consumers to track their sleep, monitor heart rate, and control the base. The SleepSense® app, available for iOS and Android, includes Siri® voice control and customizable settings for automated sleep functions.

The Fabric Surround accessory provides a refined look by hiding the legs and underside of the adjustable base. Available in Ash-Gray, it is compatible with the Esquire and Elegance models.

Designer Fabrics offer color options to suit interior design needs, available in BeachSand (tan) and compatible with all models.

Symphony Sleep’s marketing campaign, "What’s Your Sleep Angle?", illustrates the benefits of elevated sleep. The campaign includes floor displays, banners, and informational materials to help retailers engage customers and explain the benefits of Symphony Sleep bases.

Symphony Sleep will showcase its new and top-selling collections at its redesigned Las Vegas Market showroom, C-1507, from July 28 to August 1.

About Innovative Sleep Technologies
 Innovative Sleep Technologies (IST) is a new brand launched by industry veterans to provide the residential furnishings, home healthcare and recreational vehicle industries with expertise in the design, manufacturing and marketing of adjustable and platform beds, mattresses, and pillows. With headquarters, warehousing and logistics in Missouri, IST has ownership in factories and leverages a strategic manufacturing network across Asia, Europe and Central America.