The Specialty Sleep Association Introduces Three New Exhibitors at Las Vegas Market
Furniture World News Desk on
7/15/2024
The Specialty Sleep Association’s Sleep Pavilion on the 15th floor of C
Building in Las Vegas is the best place to see new and emerging sleep products and a must-visit showroom for sleep
product buyers. “We’re excited to be introducing three new exhibitors to our showroom this market
and a multitude of new products from current exhibitors,” says SSA executive director, Tambra Jones. “To
encourage bedding buyers to visit – and to amp up the fun at market – we’re giving them a chance
to win $50 cash as we scan their badge. when they get their badge scanned at the door.”
Debuting Exhibiting Companies at Summer Las Vegas Market
Sterling Sleep
Sterling Sleep’s customizable sleep solutions promises to help grow your business and increase margins in 2024.
Their personalized sleep mattresses allow each sleeper to choose individual comfort and muscle relief levels.
Employing patented memory foam and latex, their interchangeable zip on mattress toppers feature aloe vera,
copper-infused and stretch fabrics. Sterling Sleep’s sustainable mattresses extend product life up to three
times that of a typical mattress simply by replacing worn and soiled parts instead of replacing the entire bed. In
addition, their “Zip-on” covers make their interchangeable mattresses the healthier choice for customers
because of the ability to clean them inside and out.
Their system is built on a sustainable, eco-conscious platform that’s aimed at easily customizable, long-term
customer satisfaction.
Golden Gate Beds
Golden Gate Bed’s mission is to inspire spaces that spark creativity and elevate the everyday living
experience. They’re dedicated to crafting furniture that transforms homes and workspaces into vibrant,
imaginative environments.
This market they’ll be presenting Adjustable beds, Mattress foundations, Metal bed frames, Platform beds,
Headboards, Pillows, Bedsheets
Connect360
Connect360 is bringing their All-In-One AI-Powered Marketing and Communication Platform to the Summer Las Vegas
Market. Connect360 is the only AI-powered marketing and communication platform designed to meet the unique needs of
furniture, mattress and flooring retailers. With Connect360, businesses can build their reputation, engage
customers and drive growth. The platform focuses on AI-powered automations, SMS marketing, web chat, email
marketing, invoicing, customer engagement and listing management. All this is backed by 24/7 support and built for
customized integrations.
From capturing leads to managing reviews, running email and text marketing campaigns, handling payments, and engaging
with customers across multiple channels, Connect360 is an all-in-one marketing and communication platform designed
to streamline business operations. Designed to enhance customer engagement, and drive growth efficiently, the
platform saves time and increases revenue.
Expanding Their Space and What They Are Offering This Market
Cariloha
Cariloha doubled their showroom space this summer. They Invite all new and returning retail partners to stop by and
feel the difference of their newest soft and sustainable bedding lines and award-winning sustainable mattresses
(Classic, Resort and Retreat). New to Market:
- Three innovative pillows featuring organic latex and kapok, a soft and silky all-natural fiber, in combination
with their signature bamboo fabrics.
- Retreat Sheets, made from 100% bamboo lyocell, featuring Corner Active Bands, Perfect Bed Border and Orientation
- Exclusive, first-time-showcase sheet line at this summer market.
Naturepedic
Naturepedic will present their certified organic mattress collection and will use their expanded showroom space to
debut a new certified organic bedding and bedroom furniture collection. They are the first and only crib mattress
manufacturer to have 4 major certifications/verifications (EWG, GOTS, MadeSafe and Greenguard).
Sleeptone
Sleeptone has expanded their showroom space with Sunscape Outdoor Furniture along with their full array of sleep
products. Backed by more than 40 years of experience, Sleeptone provides elegant design and unparalleled comfort for
both promotional and affordable luxury price-points. They offer American-made, specialty mattresses and exceptional
assortment of top-of-bed accessories. A powerful supply chain and rigorous quality-control has made them a major
vendor for Fortune 500 companies, online & brick-and-mortar retailers, hotels, schools, and more. Their
300,000-square-foot warehouse in upstate New York employs state-of-the-art systems to facilitate same or next day
shipping, on-time deliveries, and accurate order-tracking.
Williams Co. Mattress LLC
Williams Co. Mattress LLC, has doubled their showroom space to launch a new “SplitHead” product in their
best-selling hybrid collection. The natural, fiber focused collection by Williams Co. uses GOTS certified organic
latex, viscose bamboo, all-natural wool, and copper-infused foam, giving retailers a more natural memory foam and
luxury product to present to today's discerning customer.
“Consumers are telling the industry what they want and our product lines deliver exactly what they’re
requesting,” says Alexa Williams, Williams Co. Mattress Co-Founder. “Couples want to be able to lift
their heads separate from each other, while not feeling a gap down the entirety of the mattress. They want to choose
their own firmness on their side without compromise. Finally, there is a major uptrend of customers wanting a luxury
memory foam or Hybrid feel, but with the guarantee of trusted natural fibers and certifications. And we deliver on
those concerns.”
The Williams Co. Hybrid collection uses individually wrapped double-tempered coils which promise longevity and
eliminate motion transfer. In combination with organic latex, 3 LB high resiliency foam, and copper-infused memory
foam, the products are designed to hold their shape for 12-15 years, with a zipper compartment for layer
replacements over time. Billy Williams CEO and 30-year mattress veteran shares, “I have been designing
mattresses for a very long time. I am yet to see consumers respond to a product quite this way. I look forward to
sharing this line with our retail partners.” This product along with the New Certified Organic Pillow Top,
debuts this Las Vegas Summer Market.
Mattresses you will see from companies you know:
TFSleep
Farm to Furniture, TFSleep brings sustainable furniture & bedding that is custom crafted naturally, with style
and comfort. Private & White label programs are available and designed for you including mattresses, top of bed,
cushions, and sofas. “We are offering sustainable bespoke mattresses, bedding and sofas - all made fossil fuel
free!” says owner Suzanne Diamond.
SONU Sleep
Designed for side sleepers, SONU is a sleep technology and engineering brand that is changing the status quo of the
mattress industry by being devoted to dramatically improving the future of sleep. The unique features of the
SONU Sleep System have also caught the attention of the sports world, as professional athletes, health and fitness
experts alike all rely on their SONUs to improve recovery, breathing and quality of sleep every night to enhance
their performance every day. With many endorsements and video reviews from thrilled professionals, SONU’s
innovations are making waves in the mattress industry.
The SONU Sleep System mattress finally allows your arms to rest where they're meant to, so you can find your most
natural sleeping position. The patented Comfort Channel and Support Pillow system molds to each sleeper’s
desired position, greatly reducing pressures that are unavoidable with all other mattresses. The result is a truly
unique level of comfort and an unforgettably relieving sleeping experience.
SONU has recently launched the Hybrid version of their patented sleep system. With a layer of high-quality pocketed
coils, the SONU Hybrid adds the option of additional airflow and bounce to their line of mattresses. SONU has also
launched into retail channels and is expanding distribution to include partnerships, comprehensive product and sales
training, both virtual and in the field, along with competitive margins for retailers to bring the unique SONU
experience to side sleepers everywhere.
Holme Valley
Holme Valley mattresses start life in the rolling hills of the Holme Valley in Huddersfield, West
Yorkshire. Master craftsmen boast a legacy spanning generations, dedicated to the art of mattress
making. With unwavering commitment, they meticulously hand-stuff, tuft, stitch, and finish each mattress,
demonstrating an unparalleled attention to detail. This time-honored tradition ensures that every element of your
mattresses is crafted with precision and care. Harnessing cutting-edge technology, Holme Valley brings you all
the comfort of a lamb's wool pocket-sprung mattresses – conveniently rolled and delivered in a box. Only
water from the surrounding Pennine Hills is used to refine their wool and thread. The same uniquely soft and
pure water is used to wash and finish the cloth used in most high-end suits sold around the globe today. The
soft water and local expertise result in a special quality of wool that cannot be matched.
Holme Valley Wool is only found in Holme Valley mattresses. It comes from local lamb fleeces and provides all-season
natural warming and cooling for an exceptional night's sleep. Holme Valley mattresses, crafted from natural
lambswool, are a sustainable and eco-friendly choice for your store.
ZG Bed

ZG Bed is returning with a new design of its Zero Gravity Bed and launching a new Pillow ZG Bed. The ZG Pillow bed is
an economical solution to achieve form fitting cozy support. Like a pillow, you can form the bed to your
needed support. (It is not self-adjusting like the immersion bed) but, not need to buy lots of extra pillows to get
the proper support and pain relief. The ZG Pillow Bed is a complete integrated base and cushion system, with
maximum customizable support and comfort.
Are you looking for bed frames and furniture?
Monarch Sleep Systems
Monarch will be sharing the latest innovations in Sensational Sleep enabling your consumers to take their comfort to
the next level with BT APP Control of everything. Capturing control of what feeds your senses will bring the
ultimate in rest and recovery. Come see their frame design for drop ship that is the smallest and lightest
ever in our new scalable ECSL Series – a king size weighing less than 140 lbs is real innovation.
Beaudoin

Beaudoin continues to innovate in the under-the-bed category with new platform options! Come see simple and solid
solutions to complement your other under-bed options. This category is fire!!
Simply Solid Bedrooms
This market Simply Solid Bedrooms will show their engineered collection with all pieces below 130” of shipping
girth. This includes complete beds in queen, king and Cal king. Designed for the compressed market bed in a box
sector, the beds, nightstands and dresser will enable “bundling” of complete bedroom sets at very
competitive prices.
W. Silver Products
W. Silver manufactures bed frames, high rise platform bases and adjustable beds. All of their products are
manufactured with quality in mind from the onset. Their split king and split queen adjustable beds are
available for immediate delivery, along with their bed frames and high-rise platform bases. With a low minimum
order, superior customer service, come find out more about W. Silver Products.
One of the best Top-of-Bed selections at market
LUSOMÉ
This 12 year old sleep tech company with award winning smart textiles will be showing Temperature Regulating sheet
assortment. The only proven cooling technology on 100% cotton. Come see what Good Housekeeping awarded
LUSOMÉ with a best bedding award!
Electropedic
Experience the ultimate in sleep comfort with the So Cool bedding line by Electropedic. Don't let hot nights disrupt
your sleep any longer.
HealthGuard
For over 30 years, HealthGuard has been a Canadian leader in premium hypoallergenic mattress protection, featuring
NO-MITE™ protection. The company launched a pillow line last market and are bringing their brand new Organic
Bamboo Pillow- Naturally Antibacterial, adjustable to all sleep positions, with a 5 -year limited warranty. They are
also introducing 2 new Organic mattress and pillow protectors and one all new Quilted Tencel mattress protector and
pad which is naturally cooling and moisture wicking. Everything is MADE IN CANADA.
Sleep & Beyond

Sleep & Beyond has expanded its sustainable product line with four innovative additions: Natural Non-Slip Yoga
Mats, Wool-Filled Split Head Mattress Protectors, Natural Cotton Waffle Bath Robes, and All-Natural Wool Dryer
Balls. These products exemplify their commitment to natural, ethically crafted solutions that enhance well-being and
environmental stewardship, offering superior comfort, durability, and sustainability for a greener home.
I Love Pillow / I Love Mattress
I Love Pillow / I Love Mattress, famous for their “Made in the USA” solid core memory foam pillows, will
be bringing their “instant comfort” pillows as well as their “all night support” mattress.
With a manufacturing facility and distribution center in Michigan, they service all of the United States.
Boccuzzi Home
Boccuzzi Home returns to Vegas for summer Market 2024, featuring its luxury line of 100% natural cotton, non-slip
mattress covers, mattress protectors and pillow protectors - and their signature Italian Luxury Sheets.
Customers love massage chairs
Furniture For Life
Find deep relaxation and drive healthy profits with massage chairs from Furniture ForLife. Discover how the exceptionally
capable Furniture For Life collection of massage chairs will delight
your customers and help you meet your business goals. Their massage chairs represent the pinnacle of
design ingenuity and therapeutic excellence. Each chair embodies our commitment to quality, combining world-class
aesthetics with exceptional warranties for enduring comfort and style.
Check out Furniture For Life and experience firsthand why their massage
chairs are the standard-bearers of the global massage chair industry. Furniture for Life, where
indulgence meets functionality in the perfect blend of artistry and technology, is uniquely suited to transform your
business - find out how this market.
Auntie Anne’s Pretzels
All this shopping makes you hungry – so don’t miss the fresh and hot pretzels from Auntie Anne’s
that the Specialty Sleep Association will be offering in their member lounge Sunday, Monday and Tuesday from 11am -
2pm.