Over 154 Years of Service to the Furniture Industry
 Furniture World Logo

Restonic.com Hosts “Power of Sleep” Webinar: Unlock the (Sales) Power of Sleep

Furniture World News Desk on 7/8/2024


Restonic, a leader in the bedding and mattress industry, announces an exclusive webinar featuring Dr. Alison Bentley, a renowned sleep doctor and researcher from South Africa. Scheduled for July 18 at 10 EST, this engaging and informative session will equip mattress RSA’s with critical sleep knowledge they need to elevate their sales approach.

The importance of sleep health in mattress sales

Traditionally, retail mattress sales strategies have revolved around highlighting product features and benefits rather than individual sleep challenges.

“When an RSA focuses on sleep rather than the mattress, they transform the sales process into a truly consultative experience that prioritizes health and well-being,” said Dr. Alison Bentley, medical doctor and sleep researcher at the Restonic Ezintsha Sleep Clinic. “I’m excited to share my research and insights during this webinar, helping retailers enhance their customer interactions and drive more meaningful sales.”

Dr. Bentley’s webinar will emphasize how an RSA’s understanding of sleep can shift conversations to ensure customers choose a mattress that addresses and resolves their unique sleep issues. This innovative approach not only enhances the relationship but also positions the salesperson as a knowledgeable consultant who prioritizes customer well-being.

  • Expert insights: Dr. Bentley will share her extensive research on sleep health, providing actionable insights that salespeople can immediately implement.

  • Selling tactics: She’ll explain how to transition from focusing on features and benefits to addressing a customer’s individual sleep challenges, adding value to the shopping experience and improving overall satisfaction post-purchase.

  • Interactive Q&A: Attendees will have the opportunity to engage with Dr. Bentley, ask questions and gain deeper insights into the science of sleep and its impact on overall health.

“Understanding the profound impact of sleep on health – and it’s direct correlation to mattress sales – can be a valuable differentiator for our retail partners,” said Laurie Tokarz, president and CEO of Restonic Mattress Corporation. “Dr. Bentley’s expertise will pave the way for a more informed sales approach, allowing RSA’s to connect more meaningfully with their customers and foster long-term customer relationships.”

This webinar is a must-attend for all bedding and mattress retailers looking to enhance their sales strategies and better serve their customers. Don’t miss this opportunity to gain a competitive edge in the market by leveraging the power of sleep in your sales strategy.

Registration Details

  • Date: July 18, 2024
  • Time: 10 am EST

To register for this webinar, contact Julia Rosien, vice president of brand and digital marketing at Restonic: julia@restonic.com.

 


 

About Restonic®
Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and more attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa. For more information, visit restonic.com or follow @restonicbeds on social media.