Agora® Fabrics Officially Begins Distribution in the United States
Furniture World News Desk on
7/11/2024
Agora Fabrics, an international brand specializing in high-quality outdoor textiles, has
committed to the North American market and will begin to distribute its fabrics in the United States. Its parent
company, Sauleda S.A., has procured textile organizations in the United States to create Sauleda USA, which will in
turn distribute Agora fabrics across America. Agora already has a presence in the United States and will unveil its
newest fabric collection, Armonias, July 15-18 at Casual Market Atlanta. 2024 will be the Spanish
company’s second year at the market, reaffirming its commitment to growing in the United States and reaching
American manufacturers and designers.
Agora, launched in August 2011, is the fitting result of two storied Spanish textile companies coming together to
look to the future. Tuvatextil S.L., one of Spain’s top technical textile businesses, was created in 1997 and
quickly expanded into new fields of textile distribution. In 2011, Tuvatextil joined the Sauleda group. Sauleda is a
family-owned textile business created in 1897, and in the more than 125 years since, it has grown into a
forward-thinking, environmentally friendly corporation. Tuvatextil and Sauleda’s partnership led to the advent
of the Agora brand, which focuses on producing 100% solution-dyed acrylic fibers and fabrics for durable, stylish
outdoor projects.
“Agora was named for the socio-political, economic, and administrative center of ancient Greek cities,”
said Gonzalo Sabatés, CEO of Agora Fabrics. “In these agoras, various topics were debated and daily
life was shared. We believe the Agora brand upholds these concepts as the core of both ancient and modern
Mediterranean essences. Agora fabrics allow for a sharing of experiences, celebration of life and simple joys,
enjoyment of the outdoors, and simple relaxation in everyday life.”
It only makes sense that this community-oriented and cutting-edge brand continues to look ahead to new markets and
new partner organizations in the United States. Sauleda USA is the official distributor of Agora products in the
American market and looks forward to showing its commitment to this new region. With warehouses in Los Angeles,
California, and Spartanburg, South Carolina, Sauleda USA will be able to integrate successfully into the United
States and introduce the Agora brand nationwide.
To emphasize its belief in this new market, Sauleda USA has named David Heiman the USA Manager for Agora Fabrics. Mr.
Heiman has already been hard at work preparing Agora Fabrics’ display for Casual Market Atlanta and brings
much industry knowledge and expertise to the organization. Sauleda USA, Tuvatextil, and Agora Fabrics are all
pleased to welcome Mr. Heiman to their team and are excited for his leadership in the American market.
For more information about Agora Fabrics, please visit their website, www.agorafabrics.com, or contact David Heiman at
dheiman@agorafabrics.com.
About Agora Fabrics
The Agora brand is a high-end textile line produced by parent company Tuvatextil S.L., based in Pont d’Armentera, Spain. This specialized fabric producer is known for excellence in both indoor and outdoor fabric creation. All Agora fabrics are designed to withstand harsh outdoor conditions and deliver outstanding performance for many years. The finished fabrics are water-repellent and resistant to UV fading, stains, and mold, all while being bleach-friendly and easy to clean. The Agora catalog offers more than a dozen collections fit for any environment, showcasing sharp designs, stunning palettes, and ultra-hygienic materials. For more information, visit www.agorafabrics.com.