FOA Will Bring over 100 Recently Introduced Bedroom, Dining and Upholstered Groups to High Point Market

Furniture World News Desk on 9/16/2024

The Hatton Cross Collection in weathered black.

Following a successful new product launch of over 100 new bedroom, dining and upholstered furniture groups at the Summer Las Vegas Market, FOA announced that it will bring most of these groups to the October High Point show.

As one of the largest exhibitors in Las Vegas with over 90,000 sq. ft of showroom space, FOA went all in with their largest new product introduction in company history.

“Approximately 80% of the showroom was brand new product,” noted Jodi Brookshire, corporate VP Sales and Marketing. “Our customers were astounded at the number of new pieces and collections at every turn.”

Retailers visiting the FOA showroom shared their feedback with team members. “My first impression of Furniture of America was to ask myself if I was in the right showroom. I could not believe the changes. It looks like a very high-end company. It’s always been a great company, but the furniture is unbelievable! There is a surprise around every corner. All I have said is Wow, wow, wow!” commented Wendy from Furniture Solutions of Sun City, AZ.

Over 60 Bedroom suits were introduced, with many having matching dining, occasional and entertainment featured prominently as complete collections.

The new sets crossed all styles and price points—everything from glam, contemporary, mid-century, and farmhouse to transitional, traditional. New for FOA was the modern classic Hatton Cross collection, featured in both a weathered black and tawny finish.  

In the dining category, over 25 new sets were shown, all solid wood. Some featured marble tops, regular and counter-height options, dramatic bases and beautiful upholstered chairs that could be interchanged with many of the tables. Brookshire noted, "Promotional-priced solid wood tables were well received with competitive price points, boasting quality in materials and craftsmanship not typically seen at that level. Twenty-plus new youth beds were a hit as well, with bunk beds, captain beds, loft beds, suits with case goods, and novelty beds.

“Over 24 new upholstery groups were featured in a variety of styles, materials, stationary and motion. Stand-alone pieces such as futons and sleeper sofas, accent chairs, sectionals, and more were also shown.  

“FOA is still a young company at 18 years old but has seen tremendous growth. We started as a promotional import furniture company and have been evolving for many years. We have recently expanded beyond the traditional furniture categories with outdoor, adjustable beds, accents and lift chairs.” Said Brookshire.

“The most dramatic changes in our product are seen this year because of a more strategic and cost-efficient approach to product development.  We are now producing exclusive designs on the front end of trends instead of following them.  We believe now is the time to invest and prepare for increases in demand coming to the home furnishings industry.

“We are no longer a promotional company but a whole home resource offering medium to medium-high products at competitive price-points. We still offer some promotional items for our dealers, but it is only a small percentage of our line. What we don’t do is sacrifice quality. Our dealers can expect the same quality of materials and workmanship at all our price levels.” Brookshire added.

The company plans to bring most of the new items to High Point this fall for East Coast dealers who do not shop Las Vegas. Other new additions to the line will also be featured. They will all be on display in the FOA showroom in the IHFC Commerce Building, 7th floor, from October 26th to 30th. 

About Furniture of America
Furniture of America is a full-line furniture resource headquartered in City of Industry, CA. The company yas over 2 million sq. ft. of warehouse and distribution centers in California, Texas, Georgia and New Jersey, as well as a dedicated e-commerce division. With showrooms in Las Vegas and High Point, they offer an extensive collection of home furnishings at an outstanding value, along with world-class customer service and support. For more info. Visit www.foagroup.com. See the video of FOA's new home.

To see more of what retailers had to say at the recent Las Vegas Market, visit: https://www.youtube.com/watch?v=eNqE2EIYs5E