Paramount Sleep to Introduce New Luxury Mattresses at High Point Market

Furniture World News Desk on 10/21/2024

Paramount Sleep Company is showcasing its latest luxury sleep products at High Point Market, with a focus on using natural and sustainable materials to create strong selling stories for retailers. The company aims to help retailers attract consumers interested in premium, eco-friendly mattresses.

“The luxury category has been more resilient in this persistently challenging economy, and we remain focused on building value through the use of natural and premium materials that define luxury, while also being a leader in sustainability in the industry, not just at our factory,” said Richard Diamonstein, managing director of Paramount Sleep and board member of the Mattress Recycling Council.

Locally Sourced, Natural Materials
The newly redesigned Paramount Collection features Virginia-sourced cotton in every mattress, making Paramount the first U.S. mattress manufacturer to use locally grown, harvested, and processed cotton from its home state. Through a partnership with the Virginia Department of Agriculture and a local gin mill, the cotton is traceable back to the fields of Isle of Wight and Southampton County, Virginia. This approach highlights Paramount’s heritage as a family-owned business spanning four generations.

The collection also includes premium components such as a cooling cover quilted with a silk-wool cashmere blend, or 100% New Zealand wool and cashmere, for moisture-wicking benefits and temperature regulation. Additionally, the mattresses feature quilted natural latex for lumbar support and reduced body impressions. Each mattress is hand-tufted for durability and includes specialty materials like GOLS-certified latex and high-density gel memory foam. Prices for the queen-size mattresses range from $1,999 to $4,999.

The collection also offers a quilted topper, priced at $699, which attaches to any mattress in the line. This feature effectively doubles the feel options of the seven-bed collection to 14.

New HD Super Duty Series Preview
Retailers attending the market can also preview the refreshed HD Super Duty series, which is set to launch in 2025. The new Signature and Classic mattresses in this performance-driven line include sustainable materials like recycled “Blue” cotton from the denim industry, Repreve fabric, CertiPUR-US 25% biobased high-density foam, and a fire-resistant pad made from recycled plastic bottles. The beds feature either a foam-encased “Q” Spring system or a 12.75-gauge HD coil, depending on the model.

Hypnos Wool Series Introduction
Paramount is also introducing the Hypnos Wool Series, offering retailers an exclusive first look at this line of mattresses with Responsible Wool Standard (RWS) certification. The Hypnos Wool Origins collection includes 100% British wool, sustainable cotton, GOLS-certified latex, recycled pocket spring support, and hand stitching. These materials are sourced and produced according to the high standards of the 120-year-old British bed-making company Hypnos.

Paramount Sleep invites buyers to explore these new products and market specials from October 26-30 in their showroom at 330 S. Wrenn St. The company will also host a Mattress Monday Mixer on October 30, starting at 5 p.m., featuring drinks, appetizers, and conversation.

About Paramount Sleep Company®
 Paramount Sleep Company is a fourth-generation, family-owned mattress manufacturer based in Norfolk, Va.  For nearly 90 years, the company has remained one of the industry’s premier suppliers of high-quality mattress systems. Available at many top retailers across the country, the company produces handcrafted mattresses under the unique brand names:  A.H. Beard®, Back Performance®, H.D. Super Duty®, Hypnos®, Kiwi Collection, Nature’s Spa®, Paramount®, and Bloomingdale’s Asteria™. For more information, visit www.ParamountSleep.com.