Flexsteel Industries Relaunches Charisma Brand with Focus on Style, Comfort, and Affordability

Furniture World News Desk on 10/10/2024

Flexsteel Industries has relaunched its Charisma line, introducing a new collection of upholstered furniture aimed at blending contemporary design with everyday comfort. Designed for a wide range of consumers, from Millennials to Baby Boomers, the Charisma collection offers stylish, versatile pieces at accessible price points. The line includes sofas, sectionals, and accent chairs, each crafted with durability and comfort in mind.

A Collection for Modern Lifestyles
The Charisma collection is designed to fit the needs of today’s evolving households, providing options for both first-time homeowners and those seeking to refresh their living spaces. "It's all about the style & comfort at a great value with exceptional quality!" said Courtney Roumfort, Senior Director of Product Management at Flexsteel.

Durable and Stylish Design
With its deep, low seating, Charisma appeals to homeowners seeking relaxed, casual living. The furniture is upholstered in easy-to-clean fabrics, ideal for homes with children, pets, or frequent gatherings. Each piece is built to last with heavy-duty wood frames and high-resiliency foam cushions. "Designed to be the heart of your home, where style invites and comfort embraces," added Kevin Lamonds, who joined Flexsteel at their High Point Innovation Center.

New Additions to the Charisma Collection
The relaunch includes four new sofa groups—Cole, Olivia, Corazon, and the modular Liam—along with three accent chairs: Skylar, Benjamin, and Avalon. A versatile cocktail ottoman is also available, adding both style and functionality to living spaces.

Customizable Fabric Options
Charisma offers a wide selection of fabrics for personalization. Sofas and sectionals come in two body fabric patterns, while accent chairs and ottomans are available in any fabric from the collection. Customizable pillows provide additional options for creating a cohesive and personalized look.

Value-Driven Furniture for Every Home
Flexsteel continues to focus on delivering value through its Charisma line, leveraging its manufacturing and logistics expertise to keep prices affordable without sacrificing quality. "The reaction from our dealers on the new Charisma collection has been extremely positive, and we're seeing expanding placements across our dealer base. Charisma fits perfectly below Flexsteel stationary, offering strong value, unique seating comfort, and on-trend looks," said Brian Desbiens, VP of Retail Sales. The collection is now available for order, with efficient delivery options to retailers.

About Flexsteel Industries
Flexsteel Industries is a leading manufacturer of quality upholstered furniture for residential and commercial markets. The company is known for its commitment to craftsmanship, comfort, and design.

For more information, visit Flexsteel.