Omnia Leather Enhances Retail Experience with New 3D Visualization Tools

Furniture World News Desk on 10/18/2024

Omnia Leather, a California-based upholstery manufacturer, has announced a partnership with 3D technology provider Intiaro to enhance its brand experience and boost sales through the introduction of a 3D visualizer and configurator tool. This new technology, which will be showcased at the upcoming High Point Market, is part of Omnia’s special-order program launching this month.

The 3D tool allows retail sales associates to visualize any fabric or leather on any product in Omnia’s line, providing a high-quality, customizable experience for customers. By enabling sales associates to offer detailed product specifications at the point of sale, the technology aims to simplify the ordering process and increase buyer confidence.

“We’re giving salespeople a closing tool to help them be more successful at retail,” said Katherine Skinner, Omnia’s Merchandising Manager. “The visual specification sheet gives the consumer more confidence to make their purchase.”

Bruce Birnbach, Omnia Leather’s Chief Strategy Officer, emphasized the importance of standing out in the marketplace. “In today’s world, the product is secondary to things like this technology. Intiaro is helping us deliver an experience that is different and stands out.”

Skinner noted that after years of exploring 3D technology options, Omnia selected Intiaro for its high-quality work and responsive team.

The Intiaro team will be available at High Point Market by appointment to demonstrate its visualization platform.

For more information, visit omniafurniture.com.

About Intiaro
 Intiaro Inc. is a leading provider of 3D visualization and augmented reality technology, specializing in the home furnishings industry. We partner with furniture brands, retailers and interior designers to integrate cutting-edge technology into their businesses in ways that lead to increased sales, higher efficiencies and more engaged, loyal customers. Based in Greensboro, N.C, we also have technology and support teams in Poland. For more information, visit intiaro.com.

About Omnia Leather
Omnia Leather has been manufacturing 100% top grain leather upholstery in California for over 31 years. Personalized Comfort, the company’s tagline, stems from their broad style library with custom options, in both the stationary and motion categories. For more information on The most trusted name in domestic leather visit www.omnialeather.com or call (909) 393-4400.