Raymour & Flanigan Expands 3D Cloud Partnership with New 3D Sectional Configurator

Furniture World News Desk on 11/21/2024

Raymour & Flanigan, the largest furniture retailer in the Northeast, has introduced the 3D Cloud Sectional Configurator to its suite of digital shopping tools. The new configurator allows customers to explore and customize sectional sofas in real time, streamlining the buying process for online and in-store shoppers.

Joining Raymour & Flanigan’s existing 3D tools, such as 360 Spins, WebAR, and the Room Planner, the Sectional Configurator reflects the company’s emphasis on integrating technology into the shopping experience. With over 85% of customers browsing the website before visiting showrooms, the tool supports both e-commerce and showroom interactions, simplifying the path from exploration to purchase.

"The 3D Cloud platform offers a single source of truth, making it easy for us to manage and deploy 3D content across applications," said Katharine Martin, Senior Site Merchandiser for Raymour & Flanigan. "With more customers browsing online before visiting showrooms, the 3D Cloud Sectional Configurator helps us deliver a seamless experience. It’s one of many tools we use to provide consistent, top-notch service, connecting shoppers with our associates whether they start or finish their purchase online or in-store.”

Features of the 3D Cloud Sectional Configurator:

• Real-time customization: Customers can view and select from various configurations, materials, and features.
• Mobile-friendly design: Usable on mobile devices for self-service or in-store consultations.
• Seamless integration: The web-based app connects to pricing and add-to-cart functionality.
• Hybrid support: Enhances both online and in-store sales experiences.
• Analytics tracking: Monitors user interactions across web and showroom platforms.

The configurator launches with over 25 sectional collections, including the ModularOne line, with most options available for delivery within three days or less. Customers can explore a range of fabric, configuration, and motion options to create their ideal sectional.

Beck Besecker, CEO and Co-Founder of 3D Cloud by Marxent, praised Raymour & Flanigan’s use of the platform: “We are excited to see how Raymour & Flanigan is reimagining their e-commerce product detail pages, infusing them with more 3D experiences. The team at Raymour has been incredible to work with, and we’re proud to offer a platform that supports their vision of delivering endless possibilities for their customers.”

About Raymour & Flanigan
 Established in Syracuse, N.Y. in 1947, Raymour & Flanigan has 109 showrooms across the Northeast, 32 outlet stores, 5 clearance centers and a thriving e-commerce business. Raymour & Flanigan is the largest furniture and mattress retailer in the Northeast. The organization is committed to creating exceptional guest shopping experiences by leveraging their talented team of associates, helpful technology solutions, and quality products. Raymour & Flanigan is known diverse quality home furnishings and quick delivery offering. The company believes in supporting local communities through its many sustainability efforts, which include recycling over 99% of packaging materials, amounting to 20 million pounds of materials per year that avoids landfills. For more information, visit www.raymourflanigan.com.

About 3D Cloud
 3D Cloud is the 3D digital asset management platform for 3D product visualization and 3D product configuration, and the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Product Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit 3Dcloud.com.