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Swavelle Group Showcases New Collections and Renovated Showroom at Interwoven

Furniture World News Desk on 11/21/2024


Swavelle Group, a leader in textile and fabric design, has unveiled its newly remodeled showroom and will debut three new fabric collections at the upcoming Interwoven event in High Point. The enhancements reflect the company’s commitment to supporting customer needs through innovative designs and an improved showroom experience.

Renovated Showroom Enhances Customer Experience
The upgraded 3,720-square-foot showroom, located at Market Square Tower (305 West High Street, 8th floor), features a welcoming lobby, a dedicated area for exploring new collections, and a bright kitchen space stocked with refreshments. Designed by Swavelle’s internal team, the space provides a comfortable and functional environment for browsing, meeting, and networking.

"As with everything we do at Swavelle, we are driven by an unwavering dedication to supporting our customers," said Greg Thomases, CEO of Swavelle Group. "The new showroom reflects our commitment to offering fabrics that meet every design need with exceptional quality and innovation."

New Collections Debut at High Point
Swavelle will launch three fabric collections during Interwoven:

  • The New Performance Collection: Features cleanable, chemistry-free indoor performance fabrics without aftermarket treatments, combining practicality with style.
  • The Serene Home Collection: Showcases eco-friendly materials crafted with recycled yarns and inspired by nature, addressing the growing demand for sustainable and nature-focused designs.
  • The Textures Collection: Highlights foundational fabrics with layered textures, aligning with trends in creating depth and visual interest in home design.

These collections reinforce Swavelle’s emphasis on innovation, sustainability, and timeless design principles.

Commitment to Customer-Centric Design
The remodeled showroom showcases products in thoughtfully designed settings, emphasizing both inspiration and functionality. The space was created to provide an efficient and enjoyable experience for customers, vendors, and industry professionals.

"We look forward to welcoming our customers and industry colleagues to our new showroom," added Thomases. "Fabric has the power to transform spaces, tell stories, and evoke emotion, and we are excited to bring design visions to life for residential and commercial projects alike."

For more information about Swavelle Group and its latest collections, visit www.swavelle.com.

 

 

About Swavelle Group
 With a legacy of more than 50 years meeting the fabric and textile needs of corporations and consumers, the Swavelle Group is one of America’s leading family-owned textile companies.  The Swavelle Group brands include Swavelle, TFA and Bella Dura. Trusted for generations by discerning insiders across the industry, from retail and contract to indoor, outdoor, RV to residential, the Swavelle Group is widely recognized for its unparalleled commitment to quality, exceptional customer service and a remarkable range of on-trend textiles fit for every need. For more information visit Swavelle.com.