MLILY USA’s AI-Driven MAP Enforcement Program Reduces Pricing Violations by Over 90%

Furniture World News Desk on 11/22/2024

MLILY USA, a domestic sleep product manufacturer, has reported significant success with its Minimum Advertised Price (MAP) and Manufacturer’s Suggested Retail Price (MSRP) enforcement program. Launched in late 2023, the proactive initiative has resulted in a 90% reduction in pricing violations, helping protect retailer margins and maintain brand integrity.

The AI-assisted MAP/MSRP E-commerce Protection program actively monitors pricing for key MLILY mattress SKUs. The system scans online platforms, including marketplace sites like Amazon, to identify pricing discrepancies and promptly addresses violations by contacting the offending sellers. Repeat offenders are manually reviewed and may lose the right to sell MLILY products.

“This program is another way we’ve built a solid foundation for our retail partners to confidently showcase and sell our products knowing they're protected from online price undercutting,” said Derek Leishman, National Sales Director for MLILY. “This proactive approach allows retailers to maximize their profit margins, avoiding the typical scramble to price-match online listings.”

Leishman noted that while MAP policies are common among manufacturers, enforcement often relies on reactive measures triggered by retailer complaints. These complaints typically arise after retailers experience negative consequences such as lost in-store sales or being forced to price match online competitors.

“By ensuring consistent pricing across the board, we’re empowering our partners to maintain a competitive edge without compromising profitability,” Leishman added.

MLILY plans to continue the program to support its retail partners and ensure pricing consistency across all online listings.

For more information about MLILY USA, visit www.mlilyusa.com.

About MLILY USA

Relieve Pressure, Sleep Better. Headquartered in Knoxville, Tenn., MLILY USA is a key supplier of mattresses, pillows, and sleep accessories to the North American bedding market. With a global network of state-of-the-art factories and warehouses spanning more than seven million square feet in Tennessee, South Carolina, Arizona, China, Thailand, and Serbia, the company’s quality products are sold worldwide. In the U.S., MLILY has an exclusive partnership with the International Chiropractors Association to design and market bedding products based on clinical research and manufacturing excellence. MLILY also holds a unique global strategic alliance with Manchester United, the leading sports brand and popular soccer team in the United Kingdom, to deliver rejuvenating sleep products for enhanced physical performance.