Digital Tip #5 From Orbit Interactive: The Hidden Challenge of Social Media Management for Business Owners: Ownership of Your Facebook Page

Furniture World News Desk on 12/26/2024

In the dynamic landscape of social media marketing, business owners face a new challenge that transcends the basic "how-to" of posting and content creation: ownership of their Facebook pages. Recently, a growing number of businesses have encountered difficulties gaining control over their own Facebook pages for advertising purposes. This issue often stems from the fact that the Facebook page was originally created by a former employee or intern whose contact details are no longer accessible. As a result, the control of the page is linked to an email address that retains admin rights, causing significant administrative hurdles.

Understanding the Ownership Issue

The root of the problem lies in the structure of Facebook page management. The highest level of access is the admin role, and the individual with this role wields substantial control over the page. Without admin access, business owners cannot fully manage their page, including critical activities such as advertising. This situation is especially problematic when the admin rights are held by someone no longer affiliated with the company.

Steps to Regain Control

If you find yourself in a position where you do not have admin rights to your business's Facebook page, there are two main routes to regain control:

Request Access Through Meta:

As soon as you discover that you lack admin rights, initiate a request through Meta (Facebook's parent company).

Meta will send an access approval request to the email address associated with the current admin.

It's crucial to communicate with the individual who holds these rights to ensure they are aware of the request and can approve it. This approach is often the quickest and most straightforward if you still have contact with the previous admin.

Verification Process:

If you do not know who currently has admin access, the next step involves undergoing a verification process with Meta.

This process can take anywhere from 2 to 6 weeks and requires you to provide proof of your business ownership, notarized letter and other relevant documentation.  Once the verification is complete, the page will be added to your Business Portfolio, and you will gain full admin access.

Importance of Social Asset Ownership

Owning your social media assets is not just about control; it is about ensuring the security and continuity of your brand's online presence. Meta has proven to be a valuable advertising platform for many businesses, but this value is significantly diminished if you do not have complete control over your Facebook page. Full admin access allows you to manage your page effectively, create and monitor ads, and engage with your audience without hindrance.

Guide you through the process

For business owners who find these processes daunting or time-consuming, we can help guide you through the process. Reach out to your account manager or a trusted digital marketing agency to guide you through the steps and ensure a smooth transition of ownership. Their expertise can expedite the process and help you avoid potential pitfalls.

While the operational aspects of social media marketing have become more familiar to business owners, the issue of page ownership presents a critical challenge that must be addressed. Ensuring you have admin rights to your Facebook page is essential for maintaining control over your brand's online presence and leveraging the full potential of social media advertising. If you need more detailed assistance, do not hesitate to contact your account manager for support in navigating the Meta platform and securing your social media assets.

If you're ready to take your Social Media marketing strategy to the next level or need expert guidance along the way, Orbit Interactive Marketing Group is here to assist you. Contact us today, and let's embark on this digital journey together, ensuring the growth and prosperity of your retail furniture business in the digital age.

About the Author
Darrell Dahlberg, Retail Brand Partnerships lead for Orbit Furniture Solutions, specializes in helping furniture retailers craft effective digital marketing strategies that cut costs and boost results. Contact Darrell at darrell@orbitinteractive.com.