Mirakl Introduces Adspert for Streamlined Retail Media Campaigns

Furniture World News Desk on 12/19/2024

Mirakl has announced the integration of Adspert, its newly acquired AdTech solution, into its retail media offerings. Adspert leverages artificial intelligence to optimize advertising campaigns across multiple platforms, including Mirakl Ads, Amazon Ads, eBay Advertising, Google Ads, and Microsoft Ads, from a single centralized hub. This automation simplifies campaign management while focusing on eCommerce profitability.

Adspert’s AI-driven algorithms analyze data across marketplaces to help brands and sellers optimize their Return on Ad Spend (ROAS). By balancing budgets and campaign goals across platforms, the solution reduces complexity and enhances efficiency.

“Mirakl’s Adspert is the only solution on the market that provides the AI technology that global brands and sellers need to conveniently manage their ad campaigns across multiple marketplaces from a centralized hub,” said Alex Hase, Mirakl’s General Manager and Chief Revenue Officer of the Americas. “This helps increase visibility, optimize profits, and stay competitive in the rapidly evolving e-commerce ecosystem.”

The technology operates in real time, analyzing campaigns, organic performance, and market trends to enable data-driven decisions. Features such as automated bid adjustments and hyper-personalized ad placements aim to boost both visibility and conversions for retailers.

Retail Media Trends and Mirakl's Expansion

Retail media is rapidly growing, with U.S. advertising spend projected to reach $160 billion by 2027, according to Forbes. Amazon alone is expected to generate $50 billion in revenue from retail media in 2024. Mirakl’s integration of Adspert strengthens its position in the retail media space, providing demand-side capabilities to address the increasing complexity of advertising platforms.

Mirakl’s retail media solutions, including Mirakl Ads and Mirakl Connect, are designed to help both retailers and sellers tap into new revenue streams and enhance profitability.

• For Retailers: Mirakl Ads supports traffic monetization across both first-party and third-party product assortments, using AI-driven analytics to deliver targeted, cookieless advertising. This ensures a secure and sustainable business model with profit margins of up to 80%.

• For Brands and Sellers: Mirakl Ads offers real-time bidding and data-backed campaign strategies, enabling sellers to optimize ad spend and tailor approaches for peak seasons. Embedded within the Mirakl platform, it allows for seamless enrollment and self-service capabilities.

About Mirakl
Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media. Mirakl is trusted by 450+ industry-leading businesses worldwide. For more information, visit www.mirakl.com.