2024 Houzz U.S. Emerging Winter Trends Report

Furniture World News Desk on 12/20/2024

Just in time for winter solstice, Houzz released the Houzz U.S. Emerging Winter Trends Report based on the latest search insights from our community of homeowners, home design enthusiasts and remodeling and design professionals.* The trends reflect a desire to create homes that feel as welcoming as they do stylish with decluttered spaces, multi-functional furniture and storage, bright holiday hues and cozy textures. And yet, homeowners are also seeking to bring in modern flair with bold patterns that add a contemporary edge to their interiors. 

Smart Entertaining Solutions

The holiday season offers ample opportunities for entertaining and hosting, and people are getting organized with stylish, multi-functional features in the home. Searches for “kitchen islands with a drop leaf,” which surged 3.5x compared to the same period in 2023, indicates a preference for flexible, space-saving solutions in the kitchen, allowing homeowners to flex between prep and mingling spaces, as needed. Similarly, the popularity of searches for “pop-up trundle daybeds” (up 3x) suggests that homeowners are looking for versatile furniture to accommodate overnight guests, making entertaining both practical and inviting. Winter celebrations are often rich with music and nostalgia, and nothing marries the two better than vinyl records. Searches for “vinyl record storage” increased nearly 1.5x, pointing to the desire for stylish solutions that double as design features in entertainment spaces. Wondering how to declutter and optimize your own home for wintertime hosting? Searches for "professional organizers" are up 1.5x! 

Embracing Seasonal Cheer

Creating a welcoming atmosphere can also be achieved through seasonal-inspired decor. Homeowners are infusing their decor with cheerful holiday colors, with searches up nearly 4x and 2x for “green decorative pillows” and “blue decorative pillows”, respectively. “Green table lamps”and “red rugs” also saw a bump in search traffic, further highlighting the appeal of festive color palettes. Searches for “wool rugs” grew nearly 1.5x, offering a resilient, tactile layer of comfort that’s especially appealing during gatherings due to their natural stain-resistant properties. If you’re working with an interior designer this year, ask them to lay out their boldest ideas in a visual Mood Board.

Geometric Decor & Designs

To add balance throughout the winter season, homeowners are ushering in more modern and structured designs, particularly in the form of geometric shapes. Searches for “arched cabinets” nearly tripled, reflecting a growing interest in organic modern style. “Oval mirrors” are also having a moment, up 41% compared with the same period last year. That number leaps up 5.5x specifically for searches of “oval bathroom vanity mirrors”! To add visual contrast, homeowners are pairing rounded forms with “square coffee tables” and “checkerboard floors” (both up nearly 1.5x), creating visual interest and sharper-lined structure in rooms. These elements create a bold, graphic statement that pairs beautifully with the softer textures and colors seen in other festive decor. 

Homeowners who are looking to begin renovating or decorating their home can find the best home professionals for their projects, get inspired from millions of project photos and browse a curated collection of products for the holiday season in the Houzz Shop.

You can read the full report here.

*Source: Data reflects year-over-year growth in U.S.-based searches on Houzz from January-September 2024 versus January-September 2023. Read the complete report here.

About Houzz
 Houzz, the leading platform for home building, remodeling and design, empowers industry professionals and homeowners with the tools they need to make every project a success. The company’s cloud-based, AI-powered project management and design software, Houzz Pro (houzz.com/pro), helps pros win projects, collaborate with clients and teams, and run their businesses efficiently and profitably. For their clients, Houzz Pro provides 24/7 access to project information, 3D visualizations and financial tools. Using Houzz, people can find ideas and inspiration, hire professionals and buy products. The Houzz platform is used by more than 3 million construction and design industry professionals and over 70 million homeowners and home design enthusiasts around the world. Houzz and Houzz Pro are available on the web and as top-rated mobile apps. For more information, visit houzz.com.