Restonic.com Hosts “Sleep Smarts” Webinar – Unlocking the Sales Power of Sleep on the Retail Floor

Furniture World News Desk on 1/3/2025

Restonic, a leader in the bedding and mattress industry, will host a webinar on January 14, 2025, featuring Dr. Alison Bentley, a sleep researcher and medical doctor based in South Africa. The session, scheduled for 10:30 a.m. EST, aims to provide mattress retailers with practical insights into sleep science to enhance their sales conversations in 2025.

Harnessing Sleep Science for Sales Success
Restonic is encouraging retailers to move beyond product-focused sales techniques and instead emphasize the customer’s sleep needs. This health-centered approach can help create a more meaningful and personalized shopping experience.

“When retailers focus on sleep rather than the mattress, they transform the sales process into a truly consultative experience that prioritizes health and well-being,” said Dr. Alison Bentley, medical doctor and sleep researcher at the Restonic Ezintsha Sleep Clinic. “I’m excited to share my research and insights during this webinar, helping retailers enhance their customer interactions and drive more meaningful sales.”

Dr. Bentley’s presentation will guide attendees on:

• Understanding sleep health. Learn about the connection between sleep quality and overall health and why it’s important to customers.
• Moving beyond product features. Shift sales discussions from technical specifications to addressing unique sleep challenges.
• Building customer trust. Position yourself as an informed consultant focused on customer well-being.

“Empowering retail sales associates with sleep science knowledge positions our retail partners as leaders in their markets,” said Laurie Tokarz, president and CEO of Restonic Mattress Corporation. “Dr. Bentley’s expertise will inspire new ways to engage with customers, fostering deeper connections and long-term relationships.”

Why Retailers Should Attend
This event will provide actionable tools and insights to improve sales conversations:

• Expert research. Learn from Dr. Bentley’s findings on sleep health and its impact on consumer decision-making.
• Practical applications. Discover ways to incorporate sleep science into everyday sales techniques.
• Interactive Q&A. Attendees will have the opportunity to engage directly with Dr. Bentley for additional insights.

Registration Details

• Date: January 14, 2025
• Time: 10:30 a.m. EST

To register, contact Julia Rosien, Vice President of Brand and Digital Marketing at Restonic, at julia@restonic.com.

About Restonic®
Restonic is guided by the principle that getting a healthy night’s sleep is a right, not a privilege: this means that every Restonic mattress is crafted with better quality materials and more attention to detail than comparably priced mattresses from competitive brands. Restonic Mattress Corporation is a leading international bedding company with manufacturing facilities throughout the world, including North America, the Far East, Europe, India, Brazil, Middle East and South Africa. For more information, visit restonic.com or follow @restonicbeds on social media.