Spring Air Unveils Reimagined Back Supporter Collection at Winter Las Vegas Market

Furniture World News Desk on 1/6/2025

Spring Air International, a Top 20 bedding manufacturer, is introducing an updated version of its signature Back Supporter collection at the Winter Las Vegas Market. The refreshed collection features a new logo and branding along with enhanced components designed to improve support and comfort, delivering on its promise of "That Just Right Feeling." The line will debut in Space A-701 at the event.

The 13-mattress lineup, known for its focus on pressure relief and back support, now includes several upgrades:

• New comfort components such as high-performance cooling and gel memory foams to address pressure points.
• Zoned, individually encased coils with an integrated back supporter spring unit, providing targeted support for the body’s center.
• Enhanced edge support with a high-density seating edge for durability and usability.
• Maximum cooling covers in a dark gray design, combining function and aesthetics.

The collection is available in firm, medium, and plush comfort levels, providing options to meet a range of consumer preferences.

The updated branding includes a redesigned logo that modernizes the Back Supporter’s signature “swoosh.” The refreshed logo integrates a horizontal female form to emphasize the line’s back-supporting benefits, alongside the collection’s tagline, “That Just Right Feeling,” prominently featured on each mattress.

Nick Bates, president and CEO of Spring Air International, emphasized the importance of periodic updates to the company’s core product lines.

“This collection is an integral part of our brand, and as the industry changes, we believe in the importance of thoughtful refreshes—not only to elevate the look and feel of the collection for today’s consumers, but also to maximize the margin our retailers are receiving and to keep our sales associates engaged in presenting the products,” said Bates.

For more information about Spring Air and its updated Back Supporter collection, visit www.springair.com.

About Spring Air International 
Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in nearly 50 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.