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Hooker Furnishings to Debut "Collected Living by HF" at January Las Vegas Market

Furniture World News Desk on 1/13/2025


Hooker Furnishings will unveil its new "Collected Living by HF" strategy at the January Las Vegas Market. This approach integrates case goods, upholstery, lighting, and décor to present a cohesive whole-home lifestyle concept.

The company’s showroom in Building A, Space 236, will feature a fully remerchandised layout, showcasing coordinated product lines from Bradington-Young, Hooker Furniture, HF Custom, M, and BOBO Intriguing Objects. Richly layered color palettes and dynamic styling will demonstrate the versatility of these collections.

“We are thrilled to unveil our ‘Collected Living by HF’ strategy to the West Coast market,” said Caroline Hipple, Chief Creative Officer. “By curating an inspiring mix of styles, finishes, textiles, lighting, and décor, we’re offering customers a seamless solution to create beautiful, functional spaces that reflect their personal lifestyles. It’s a true celebration of innovation and collaboration across our divisions.”

Featured Collections:

  • Archives: A neo-traditional collection featuring 37 pieces that combine modern and historical design elements. Materials include figured walnut veneers, woven raffia, and polished marble, offering a structured yet luxurious aesthetic.

  • Westwood: Defined by understated elegance, this 31-piece collection incorporates quartered oak veneers, custom hardware in a Radiance finish, and silver-leaf accents, creating a minimalist and serene design.

  • Banyon Bay: Designed for transitional interiors, this 21-piece collection blends urban, coastal, and mountain aesthetics. Highlights include stainless steel accents, Egyptian marble, brushed brass hardware, and a multi-step Desert Oak finish.

  • Vineyard Row: Inspired by California wine country, this 50-piece collection features Pecky Hickory veneers, seeded glass, and travertine details, available in light Sonoma and dark Napa finishes for a rustic yet refined look.

New upholstery introductions will accompany these collections, featuring textiles in earthy tones such as baked terracotta, French Press chocolate, and dusty clay. Archives will be displayed against high-gloss regimental navy walls, creating a rich, layered aesthetic.

To enhance its domestic custom upholstery offerings, Hooker Furnishings has introduced the “Hooker Furnishings Domestic Upholstery Signature Collection.” This program includes 150 fabrics and 30 leathers available across Bradington-Young, HF Custom, and M brands, streamlining the custom-upholstery process with a unified fabric line.

The showroom will also feature lighting, décor, and accessories from BOBO Intriguing Objects. These accents complement the "Collected Living by HF" concept, adding texture and personality to the collections and reinforcing the whole-home lifestyle approach.

The transformed showroom and new collections will be available for viewing during the Las Vegas Market.

 

 

About Hooker Furnishings
 Headquartered in Martinsville, VA, Hooker Furnishings is ranked among the nation's largest publicly traded furniture sources and encompasses 12 operating businesses. These brands include: Hooker Furniture, Bradington-Young, HF Custom, Shenandoah Furniture, H Contract, M, BOBO Intriguing Objects, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality, and Sunset West. Hooker Furnishings Corporation's corporate offices and upholstery manufacturing facilities are located throughout Virginia and North Carolina, and the company has showrooms in High Point, North Carolina; Atlanta, Georgia; Las Vegas, Nevada; and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company's stock is listed on the Nasdaq Global Select Market under the symbol HOFT.