BrandSource Appoints Chad Fischer as Director of Bedding Solutions

Furniture World News Desk on 1/13/2025

AVB BrandSource, a merchandising and marketing co-op for independent home furnishings, appliance, and consumer tech dealers, has announced Chad Fischer as its new Director of Bedding Solutions.

Fischer brings over 15 years of experience in the mattress industry, spanning retail and vendor roles. His career includes serving as Bedding Director for Nationwide Marketing Group for nine years and General Manager of the mattress division at Mega Group USA before its merger with Nationwide. Earlier, Fischer held the position of National Sales Manager for Serta Mattress Co., where he gained extensive industry insight and built strong relationships.

In his new role, Fischer will focus on developing and implementing growth strategies for BrandSource’s bedding division. He will collaborate with vendors and industry partners to support the success of the co-op’s independent dealer members in the evolving retail environment.

“We are thrilled to welcome Chad to our team, where his extensive experience in bedding will be invaluable as we continue to innovate and grow this division,” said Tom Bennett, President of BrandSource.

Added Fischer, “I am excited to join the BrandSource team and help lead the bedding division to new heights. I look forward to leveraging my experience and expertise to deliver innovative solutions and drive growth for our members.”

About BrandSource
BrandSource is the nation’s leading merchandising organization for independent home furnishings, appliance and consumer tech dealers. Its parent company, AVB, is a $25 billion member-driven co-op that provides merchandising, financing, operational and digital marketing services to thousands of independent dealers and across the U.S. and Canada, including members of the ProSource, Mega Group, New England Appliance Group and Intercounty Appliance Corp. retail organizations. For more information, visit JoinBrandSource.com.