Spring Air Extends Licensing Agreement with UAE-Based Towell Mattress

Furniture World News Desk on 1/13/2025

Spring Air has extended its licensing agreement with Towell Mattress, a long-time partner based in the United Arab Emirates (UAE). The renewed deal allows Towell to continue producing Spring Air mattresses through 2035 for customers across all six Gulf Cooperation Council (GCC) countries: the UAE, Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia.

Towell Mattress operates a 100,000-square-foot production facility in Sharjah, UAE, near the Dubai border. The plant manufactures approximately 1,000 mattresses daily for retail, hospitality, and institutional clients throughout the region.

“Spring Air is the exclusive international brand we sell. American products do very well in our region and are respected for style, comfort, and quality,” said Towell Mattress CEO David Nixon. “When we began with Spring Air years ago, they were the first to make pillowtop mattresses, never-turn mattresses, and foam-encased products, which do exceptionally well in our market. They have been terrific partners, and we are thrilled to continue working together.”

Spring Air President and CEO Nick Bates praised the partnership, emphasizing the collaborative relationship the brand maintains with its licensees.

“We have a unique relationship with our licensees, which I think sets us apart from other networks. We respect and actually lean into the independence of our factories, understanding and leveraging the entrepreneurship of each owner,” Bates said. “Our licensees, and Towell is a great example of this, take tremendous pride in selling our brand and the quality and craftsmanship they put into our products. We share best practices, and we welcome their ideas and recommendations on new products and marketing. Other networks just don’t do this.”

Towell Mattress produces all of Spring Air’s major collections, including Back Supporter, Nature’s Rest, and Chattam & Wells. Bates noted that the licensee’s expertise and dedication have helped them become one of the leading foreign producers of Spring Air products.

Founded in 1926, Woburn, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name. For more information about Spring Air, visit SpringAir.com.