IKEA U.S. and National Sleep Foundation Reveal New Sleep Study Findings

Furniture World News Desk on 1/10/2025

IKEA U.S., in collaboration with the National Sleep Foundation (NSF), has released findings from Sleep Matters: An Illuminating Report on Sleep, a study exploring Americans’ sleep habits, challenges, and attitudes. The report aims to raise awareness and provide practical solutions to help people achieve better sleep.

The study surveyed over 2,000 U.S. adults to identify barriers to quality sleep, the impact of insufficient sleep on daily life, and actionable insights for improvement. Key findings reveal that many Americans are not getting the NSF-recommended 7–9 hours of sleep per night, with stress, responsibilities, and inconsistent bedtime routines cited as major obstacles.

“At IKEA, we believe sleep should be a pleasure, not a source of pressure,” said Tania Moreira, Bedroom Business Manager, IKEA U.S. “With 80 years of experience in sleep solutions, we love helping our customers create the bedroom of their dreams. This collaboration with the National Sleep Foundation is helping us shine a light on sleep challenges so that we can better educate and take care of the many.”

Highlights from Sleep Matters: An Illuminating Report on Sleep

• Barriers to Sleep:
  • 67% of participants reported not having a consistent, relaxing bedtime routine.
  • Stress and racing thoughts keep 4 in 10 people from sleeping well, with younger generations (Gen Z, Millennials, Gen X) more affected than older generations.
• Attitudes Toward Sleep:
  • 86% of respondents are willing to sacrifice activities they enjoy—such as time with friends and family, dining out, and attending events—in favor of better sleep.
  • On average, Americans spend over 30 minutes per day thinking about sleep, totaling nearly 8 days per year.
• Sleep Solutions:
  • Cool temperatures, mattress comfort, and dark rooms were rated the most important factors for better sleep.

“At the same time the National Sleep Foundation recognizes its 35th year as the global voice of sleep health for the public, we’re joining with IKEA to share new insights on people’s sleep experiences,” said John Lopos, CEO of the National Sleep Foundation. “Findings from this research amplify reasons why people are concerned about their sleep, plus reveal unique opportunities to help anyone and everyone be their Best Slept Self®.”

Survey Insights and Predictions:

• Layered Bedrooms for Personalization: Cool bedding, mattress toppers, and layered window treatments are predicted to become key trends as people focus on temperature, comfort, and darkness in their sleeping environments.

• New Sleep Products: 70% of respondents are willing to try new products, with medium-firm mattresses expected to be a popular choice for balanced comfort.

• Creativity and Sleep: Two-thirds of adults report that a good night's sleep enhances creativity, leading to predictions of bold textile patterns and personalized bedroom designs in 2025.

• Technology and Sleep: As 8 in 10 people turn to electronic devices when they can’t sleep, attention is shifting toward minimizing screen use and establishing consistent bedtime routines.

• Focus on Routines: Americans are expected to prioritize small actions like dimming lights, turning off devices, and self-care to create calming bedtime experiences.

By addressing these challenges, IKEA is working to provide affordable, sustainable sleep products that promote better rest, supporting its mission to improve the everyday lives of its customers.

For more information about the survey findings, visit: IKEA-USA.com/sleepreport.

About IKEA  
At IKEA, the vision is to create a better everyday life for the many people by offering well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 375 IKEA stores in 30 countries – including 51 retail locations in the U.S.  
For more information on IKEA U.S., see IKEA-USA.com, IKEA on LinkedIn, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

About the National Sleep Foundation
 There’s only one National Sleep Foundation (NSF). NSF is an independent nonprofit organization dedicated to improving health and well-being through sleep education and advocacy. Founded in 1990, the NSF is committed to advancing excellence in sleep health theory, research and practice. In its 35 years, NSF has promoted sleep health through expert recommendations, consensus guidelines, tech standards, and easy-to-use tips and tools to improve sleep. For more information about NSF, visit www.theNSF.org.│SleepHealthJournal.org