Specialty Sleep Association Launches New Website

Furniture World News Desk on 1/21/2025

The Specialty Sleep Association (SSA) proudly announces the launch of its newly redesigned website. The new site is designed to deliver an enhanced user experience, better serve its members and reflect the organization’s commitment to innovation and professionalism in the sleep industry.

The new site offers a clean and intuitive design, streamlined navigation and centralized access to key resources. It consolidates critical information, including membership benefits, industry news, events and member spotlights, all in one user-friendly hub.

“The new SSA website is a reflection of our dedication to supporting our members and promoting the growth of the sleep industry,” said Tambra Jones, Executive Director of the SSA. “We wanted to create a digital space that represents the professionalism and innovation that defines our organization.”

Key features of the new website include:

• Streamlined navigation. Simplified menus make it easier to explore the SSA’s offerings and benefits of membership.
• Member highlights. A dedicated section showcases current members, their contributions to the industry and links to their digital spaces.
• Centralized news & updates. A combined blog and news section ensures visitors stay informed about the latest trends, events and industry developments.
• Mobile optimization. The responsive design ensures seamless accessibility across all devices.

Joel Buhr, President of First Direct, the company that spearheaded the website’s development, shared his excitement about the collaboration. “This redesigned platform is tailored to meet the unique needs of SSA members and offer an experience that aligns with the high standards of the association. We’re proud to support SSA’s mission with a site that truly serves its members.”

The launch of this redesigned website signifies a significant milestone in the SSA’s ongoing mission to provide value to its members and serve as a reliable resource for the sleep industry. Focusing on its membership’s needs, the SSA is well-positioned to strengthen engagement, attract new members and continue its leadership in advancing sleep health and innovation.

About the Specialty Sleep Association: The Specialty Sleep Association is a non-profit organization dedicated to promoting education, innovation and growth in the sleep industry. Through advocacy, resources and events, the SSA supports manufacturers, retailers and other stakeholders in creating better sleep experiences for consumers worldwide.