E.S. Kluft & Company Expands Aireloom Pinnacle Hybrid Collection at 2025 Winter Las Vegas Market
Furniture World News Desk on
1/23/2025
E.S. Kluft & Company will debut two new hybrid models in its Aireloom Pinnacle collection at
the 2025 Winter Las Vegas Market, building on the successful 2024 launch of the line. The collection, which now
includes five models, combines the company’s craftsmanship with advanced cooling technologies and provides a
range of firmness options to meet diverse consumer preferences.
“The Aireloom Pinnacle hybrid collection has performed extremely well with both retailers and consumers,”
said Jon Stowe, managing director of E.S. Kluft & Company. “To give our retail partners more options for
their luxury-minded consumers, we are expanding the line to include all levels of firmness – from extra firm
to plush – at various price points to attract shoppers who are interested in both value and quality.”
At the 2025 Winter Las Vegas Market, running January 26-30, E.S. Kluft will showcase its collections from the Kluft,
Aireloom, and Marshall Mattress brands in two World Market Center showrooms. The Aireloom collections, including the
Preferred collection, Karpen Luxury collection, and Pinnacle hybrid collection, will be displayed in showroom
C-1501. The Kluft and Marshall Mattress brands will be featured in showroom C-1562.
New Aireloom Pinnacle Hybrid Models
The two new Aireloom Pinnacle models include:
- A 12” extra firm mattress, featuring memory foam and an innerspring core, offering an entry-level option
for consumers who prefer a firmer feel.
- A 13” luxury firm mattress, combining memory foam, an innerspring core, and micro coils for enhanced
comfort and support.
“We’ve heard a lot of positive feedback from our retailers, and now with the expansion of our Aireloom
Pinnacle hybrid collection to five beds with all levels of firmness, our retailers have even more comfort and price
options,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “We also
attribute the positive momentum to our dedication to help support our retail partners in achieving their sales
goals. This commitment is reflected in enhanced initiatives such as local digital advertising, new store displays,
and increased trainings in addition to our inclusive luxury product offering.”
Expanding Accessories
The Kluft brand is also introducing a natural latex pillow in queen size, while Aireloom now offers a luxury
Tencel™ and Bamboo fiber sheet set. The sheet set includes two pillowcases, a flat sheet, and a fitted sheet,
designed to complement the company’s mattress collections.
Marshall Mattress: Continued Growth in Canada
Marshall Mattress continues to expand in the Canadian market, reporting double-digit growth despite economic
challenges. The brand attributes its success to strong relationships with retailer partners and the 2024 launch of
the Assured Series.
“With our focus on luxury mattresses and the diversity of our full product selection, we had a very good year
in 2024 and continue to outperform the industry,” said Stowe. “Our consistent focus on these core
principles continues to drive our achievements and strengthen our position in the market.”
The Aireloom Pinnacle hybrid collection combines traditional craftsmanship with advanced technologies, including
CoolSense™ fabric, Aire-Adapt™ Memory Foam, and Aire-React™ Memory Foam. Each mattress is designed
to provide cooling comfort, pressure relief, and durability. The collection includes four 13” mattresses
ranging from firm to plush, and one 12” extra firm model. Retail pricing for the collection ranges from $2,599
to $3,999 (Queen size).
About E.S Kluft & Company
Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is
its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers
artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category.
These quality designs feature cutting edge, patented production methods. For more information, visit www.KluftMattress.com and www.aireloom.com.
About Marshall Mattress
Founded in 1900 by machinist and engineer James Marshall, Marshall Mattress is best known for its handcrafted luxury
pocket coil mattress collections. Marshall invented and patented the original Marshall Pocket Coil, the first
independent spring system designed to provide a unique, optimum, comfort and support environment for
sleep. The company pairs luxurious materials – such as cotton wrapped and individually-sewn
pocket coils, natural wool, pure cotton and finely woven Belgian damask fabric – with new technologies and
quality manufacturing. For more information, visit www.marshallmattress.com.
About The Flex Bedding Group
E.S. Kluft & Company and Marshall Mattress are owned by The Flex Bedding Group from Madrid, Spain. Founded in
1912, The Flex Bedding Group is amongst the world’s top 10 global sleep products producers with production
plants in Spain, Portugal, Germany, Brazil, Chile, the United Kingdom and the United States, and commands a
leadership position in premium bedding.