Diamond Mattress to Highlight Multi-Pronged Strategy at Winter Las Vegas Market
Furniture World News Desk on
1/20/2025
Diamond Mattress is addressing customer demand in key mattress categories with its introductions
for the upcoming Las Vegas Market, running January 26-30. The company’s approach includes showcasing premium
mattresses with advanced technologies, expanding its sustainable product line, and offering a remerchandised lineup
at strategic price points.
Black Diamond Collection
The Black Diamond collection, following a soft launch last July, will now be on full display, featuring nine models
in Eurotop, hybrid, and all-foam options. Each model is available in three distinct comfort levels and can be
purchased immediately, with suggested retail prices ranging from $1,999 to $2,899 for a queen mattress.
The collection’s standout feature is Diamond Ice Flex, a mineral technology designed to draw heat away from the
body. Testing shows this technology can reduce body temperature for over 12 hours by regulating heat through bands
fused between the mattress’s comfort layers. Point-of-purchase (P.O.P.) materials are available for qualifying
retailers.
Ethos Avani Hybrid
Diamond is expanding its Ethos collection with the new Avani Hybrid model, which builds on the strong performance of
the Ethos natural latex line introduced in 2021. The Avani Hybrid features a foam-encased coil unit, micro-coils,
and three inches of natural latex, and it is offered in two comfort options. With a suggested retail price of $2,699
for a queen mattress, the Avani Hybrid is positioned as a premium offering, providing retailers with potential
margins of 60-70%.
Dreamstage 2.0
Diamond Mattress is also unveiling Dreamstage 2.0, a remerchandised line designed for strategic retail floor
planning. The collection includes models at price points starting at $799 and topping out at $1,799 for a queen
mattress. Key features include temperature regulation, enhanced support for pressure relief and spinal alignment,
and durability for long-term value.
“Diamond’s strategy goes back four generations because it works regardless of the state of the economy.
We continually listen to our retail partners and watch the market to identify key categories and strategies that
will generate consumer interest, drive sales, and increase retailer margin,” said Shaun Pennington, CEO and
fourth-generation company leader.
Diamond Mattress will showcase its collections at showroom B-975 at the Las Vegas Market.
About Diamond Mattress
Diamond Mattress is a Top 20 U.S. mattress manufacturer and leading omnichannel sleep wellness brand with a tradition
of product and manufacturing innovation. The privately held, fourth-generation company is committed to superior
service with a focus on custom solutions of high quality and value while promoting the importance of sleep and its
impact on personal wellness. For more information, visit diamondmattress.com.